Thursday, 24 April 2008 | Levent OZLER
Whirlpool Corporation's Michael Todman and Charles Jones to Speak at @issue Business and Design Conference
Todman and Jones to Discuss How Design Helps Drive the Company's Business Success
 Whirlpool Corporation announced that Michael A. Todman, president, Whirlpool North America and Charles L. Jones, vice president of Global Consumer Design will speak at the @issue Business and Design Conference in New York, N.Y., at 10:45 a.m. on Tuesday, April 29, 2008.
At Whirlpool Corporation, design is intrinsically tied to the success of the company. Design helps ensure that the company's innovative products appeal to and meet consumers' changing needs and help to drive sales. Product design is a critical factor in Whirlpool Corporation's approach to differentiating its products in the marketplace.
"At Whirlpool Corporation, we believe that great design is based on a deep and clear understanding of consumer needs and the ability to deliver a great consumer experience," said Todman. "Our commitment to design is based on a solid understanding of the value of design to business performance."
Todman and Jones will share insights into how Whirlpool connects design to its business strategy and how the company's shift in its approach to design has positively impacted the company's growth. They also will explain how Whirlpool uses design to create a visual "language" that differentiates each of its global brands.
Since 1999, Whirlpool Corporation's Global Consumer Design department has successfully demonstrated the positive impact design can have on the company's business performance. This success has led to the company's increased commitment to design, which is based on a clear understanding by upper management of the impact design can have in driving revenue.
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