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Superfad's London office recently produced a new branding project for Channel 5, which unites live action and CG in a playful and cheeky spot that showcases the notion and effect of "indulgent TV."
The script, written and directed by Superfad London EP/CD Georgia Cooke, centers on three Channel Five TV addicts who - with the launch of the Demand Five download service - binge all night on their favorite shows and blitz-out in entertainment overload the next day on the boss' dollar.
The viewing audience journeys from a shot of the near-unconscious characters to a live action spiraling zoom into their stylized, animated brains, brimming with a personalized selection of over-consumption.
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Superfad Enjoys Mental Overload with New Channel 5 Commercial
design directory
Superfad > Broadcast Design Companies
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Within a few short years, the online and interactive medium has become an important element in the marketing mix.
As technology improved and programming became more sophisticated so the medium exploded.
Few people in marketing doubt the increasing importance that online activity will play in the success of their product and service.
There has been a explosion in the online media with research companies and specialists advising advertisers on how best to exploit this world-wide audience.
All agree that creative execution and originality is a key element in reaching these increasingly sophisticated customers.
The objective of the Asia Interactive Awards is to encourage good work by designers and online professionals and reward courageous clients.
The awards will also play a role in helping develop the use of the new technology in advertising, promotion, brand building and consumer relationships.
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www.asi... (192)
design directory
Design Awards
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Team One, a division of Saatchi and Saatchi, recently announced the hiring of Troy Kooper as the latest addition to the agency's integrated creative efforts on the National Lexus account.
Troy joins Team One from Goodby Silverstein.
"I'm looking forward to many successes while at Team One," states Kooper.
"Between working with an inspiring creative team and developing campaigns for a distinguished client like Lexus, I have all the tools to deliver my personal best."
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Troy Kooper Joins Team One as Creative Director
design directory
Team One > Advertising Design Agencies
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Interested in emerging interactive technologies and want to investigate how they are going to influence the everyday life?
Spend one year studying Interaction Design at Domus Academy.
The Master in I-Design focuses on designing interactive objects, spaces and services and investigates everything which is related to the user experience.
During the Master one will work in close contact with international companies and designers, in a friendly and extremely international context.
Pay attention to the PayAttention Competition because one might have the opportunity to win one out of three tuition partial scholarships to attend the Domus Academy Master in I-Design 2009.
All one has to do is submit one's best project, studio or research work - It can either be a website, an interactive service, a graphical interface, an interactive installation, an electronic device or any other project that embodies an interactive experience.
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www.dom... (243)
design directory
Domus Academy > Design Education
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Autodesk today launched Mudbox 2009 software for 3D modelers and texture artists working on entertainment and design projects.
Mudbox combines an intuitive user interface with a powerful toolset for creating highly-detailed 3D models.
The software gives artists the freedom to create without worrying about technical details.
Mudbox has shaped characters in blockbuster movies and games, including Journey to the Center of the Earth, The Mist and Mass Effect.
"Our goal is to make early stage digital assets resemble their final 'on-screen' forms as closely as possible," said Dave Cardwell, Mudbox product designer at Autodesk Media & Entertainment.
"Starting with accurate models makes the production process more efficient and provides a higher-quality end result.
For example, you'd want to know early on whether a prominent brow will shadow a character's eyes.
That's why Autodesk Mudbox 2009 has texture painting tools and on-target display features; these will help artists build and refine better 3D models."
Autodesk anticipates that Mudbox 2009 will be available in October 2008.
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www.mud... (621)
design directory
Autodesk > 3D Design Software
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