|
|
Guerilla PR, Inc. won top honors from marketing association ad:tech for the online agency's innovative social media campaign using the Graffiti Wall application on Facebook to highlight the creativity possible with Wacom's new pen tablet called Bamboo.
An innovative pen input device, Bamboo takes the place of a computer mouse to enable individuals to draw, sketch, paint, and photo retouch in a digital environment, all with the intuitive and natural feel of pen on paper.
Guerilla PR collaboratively designed and produced a social media campaign on Facebook comprised of three contests run in partnership with Graffiti (currently one the top ten 3rd party applications on Facebook today), resulting in more than 10,000 user-generated drawings across three contests.
The contests further elicited more than 1.5 million votes, making them some of the most popular contests on Facebook.
"To successfully build affinity for Bamboo with a younger audience of drawing enthusiasts, Guerilla PR sought to foster authentic relationships with individuals as opposed to marketing at them," offered Michael Leifer, CEO and Cultural Anthropologist, who added, "The long-term strategy is to establish an engaged, scalable and evolving community."
To accomplish this, Guerilla PR built a non-commercial Facebook Page to engage individuals on a peer-to-peer level, and conducted outreach on behalf of Wacom, directly connecting with art enthusiasts, hobbyists and other recreational creatives.
more
Guerilla PR Helps Wacom's Bamboo Tablet Capture Facebook Users' Attention
added by
Levent OZLER
|
|
|
|
Italian architects Massimiliano and Doriana Fuksas have won the competition to design a new terminal at Shenzen Bao'an International Airport in China.
The 400,000 square metre terminal will be built in three phases, with the final elements completed in 2035.
more
www.dez... (183)
added by
Levent OZLER
|
|
|
|
Blue Room, the award-winning creative services agency, collaborated with The History Channel to refresh the network's brand name, History, energize the logo and look so that it aligns the brand name with its many applications.
The new look was unveiled in February.
Of History's six-month collaboration with the Blue Room creative team History Senior Vice President of Marketing Chris Moseley explained, "In the very preliminary rounds Blue Room clearly understood how to maintain the equity of our logo and the gold H that has been such a key part of our heritage.
They kept the work fresh and contemporary while respecting our equity."
History VP of On-Air Promotions Timothy Nolan added, "Not only did the graphics and design team at Blue Room refresh History's identity, their design work extended across our entire portfolio of History brands.
Overall they have created an outstanding new package."
"In creating a refreshed visual identity for History it was important for us to embrace the strengths of their logo -the bold H.
While maintaining its integrity, new design elements became a strong addition to the logomark, connecting past to present while evoking forward motion," stated Blue Room's Creative Director Brian Aumueller.
more
Blue Room Refreshes History Brand
design directory
Blue Room > Broadcast Design Studios
added by
Levent OZLER
|
|
|
|
Crime does indeed pay for S4 Studios.
The Hollywood design and animation studio has completed a graphic live action/animation branding campaign for Sleuth, the new mystery and crime cable network imprint from Universal Studios Emerging Networks Division.
With the tagline "Get Clued in," Sleuth is simulcast in SD and HD, and features a lineup of targeted programming such as "Miami Vice," "Homicide: Life on the Street," Knight Rider" and others.
The S4 team of Director / Designer Geoffrey Kater, Creative Director Thomas Helmintoller and Writer / Producer Larry Le Francis delivered 100 motion graphic elements and created a series of 15 ID's for the campaign, divided into three distinct styles that represented varied aspects of Sleuth's programming.
According to Kater, "Sleuth is all about crime and its resolution, and after experimenting with different scenarios, we came to the idea of creating highly stylized 'moments in time,' miniature stories that resemble a gritty high-contrast graphic novel."
For example, "Street Cops," shows a suspect being arrested, a tagging, a cell door closing on an inmate and a chalk outline being drawn on the sidewalk.
"High Crimes" features a high end drug deal, identity theft and a computer security breach; and "Private Investigators" a stakeout, fingerprint dusting, a high tech break-in, and a furtive briefcase exchange.
more
S4 Studios Creates Moments in Crime for Sleuth Network Branding Campaign
design directory
S4 Studios > Broadcast Design Studios
added by
Levent OZLER
|
|
|
|
The organizers of the Canadian New Media Awards (CNMA) today announced a month-long, Canada-wide "Call For Submissions" ending May 5th, 2008.
The CNMA promote and celebrate excellence within the digital interactive industry by recognizing the accomplishments and outstanding contributions made by Canadians working in this sector.
New this year, the "Excellence in the Use of Social Media" award has been replaced with two new categories: "Excellence in Social Media Websites" and "Excellence in Social Media Applications".
The Awards are truly a national initiative.
Individuals, students, and companies across Canada are invited to submit friends, colleagues or themselves and recognize outstanding achievements in the design, development or implementation of new media projects.
The Canadian New Media Awards (CNMA) were established in 1999 to promote and celebrate excellence within the digital interactive industry.
The Awards recognize the accomplishments and outstanding contributions made by Canadians working in this sector.
more
www.cnm... (72)
added by
Levent OZLER
|
|
|
