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The value of visual effects to enhance storytelling is deftly showcased in the unique collaboration between design and animation studio Gasket and agency The Reynolds Group on a new campaign for law firm Sieben, Grose, Von Holtum & Carey.
The respected fifty-year-old legal entity has established name recognition in its market but wanted to set the company apart via a fresh television campaign that cuts through the talking-head clutter.
With this in mind, The Reynolds Group brought an unconventional series of concepts to Gasket Studios, which seized the opportunity to help bring the quirky spots to animated life.
The centerpiece commercial is "UFO" which proves you never know when accidents will happen... or how...
"UFO" opens with a car at a romantic overlook at night.
Suddenly an alien spaceship appears and sends a force-field ray down to the vehicle, lifting it high into the air and spinning it around before dropping it in a crumpled heap.
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Gasket Studios Rules In Favor Of Visual Effects For All
design directory
Gasket > Broadcast Design Services
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Life for a commoner in 16th century England was violent, dirty, smelly, and overall quite dangerous.
Even popular recreational activities came with the threat of death and dismemberment.
Life was good for King Henry VIII, however, as he had an army of servants attending to his every need.
"True Facts from Tudor England" is a series of viral spots promoting the second season of the Showtime series "The Tudors".
The Showtime web team created an interactive Tudor village based on Mixtape Club's designs to showcase the animations.
Each story is based on a real fact provided by the historical consultant for the series.
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horneti... (54)
design directory
Hornet > Animation Companies
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Blue Room, the award-winning creative services agency, continues its expansion with the addition of Executive Producer Mark Mutschler, a seasoned broadcast design, commercial and animation producer, it was announced today by CEO/Executive Producer Chris Gargani.
In his new post, Mutschler is charged with diversifying Blue Room's core client base and growing the firm's broadcast, commercial, online and print businesses.
He will work directly with Chris Gargani and Blue Room Creative Director Brian Aumueller.
"Mark's experience is exceptional and is invaluable to us as we continue to grow Blue Room.
He brings a depth of talent and understanding of the industry to our company.
Those who have worked with him particularly admire Mark's ability to bridge client objectives with management of the creative team.
His enthusiasm for design and the creative process makes him a great fit for us, " explained Blue Room's Chris Gargani.
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Blue Room Welcomes Executive Producer Mark Mutschler
design directory
Blue Room > Broadcast Design Studios
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Brand strategy, advertising and design company 72andSunny is rolling out a new campaign for Discovery Channel with an optimistic message: "The World is Just Awesome."
To launch the idea, 72andSunny created a :60 film titled "I Love the World" that premieres April 15th.
72andSunny won the brand strategy and creative assignment in 2007.
The company's mission to build a brand platform from the ground up focused on engaging active, curious 18-30-year-olds while reinforcing the network's loyal audience of older viewers.
The result is best summed up by the campaign's positive theme line: "The World Is Just Awesome."
Said Dan Bragg, VP Creative Director, Discovery Communications, "Our collaboration with 72andSunny was fantastic.
They brought us a clear strategy, brand positioning, creative point-of-view and ultimately, a campaign of significance.
With their creative partnership, this idea and execution, they really helped reinvent how people engage with our brand and capitalized on the cultural momentum our programs have been delivering on for so many years."
"I Love the World" stars some of Discovery Channel's signature talent, along with regular folks from around the world.
Even Stephen Hawking makes a cameo.
The spot is anchored by a reworking of the campfire classic "I Love the Mountains" made famous by its infectious "Boom De Ah Dah" chorus.
Gorgeous cinematography captures the world's breathtaking wonders as the whole world joins in by singing along.
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72andSunny Launches New Brand Strategy and Campaign for Discovery Channel
design directory
72andSunny > Advertising Design Agencies
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Spectral Sound, Dancefloor counterpart label of Ghostly International, has teamed up with design legend Mike Cina of WeWorkForThem and TrueIsTrue to deliver a body of elegant and considered artwork for the label's new releases.
Cina and Ghostly founder Sam Valenti IV have long considered working together and after many packages of records and books traded hands, the two companies have created something striking.
Cina describes the collaboration as "perfect timing."
"I met Sam in the early 2000's. He contacted me about some work I was doing."
"Late last year, I was wanting to work on some personal-type work and it happened to be what direction Ghostly was going in.
WeWorkForThem also was doing some stuff that needed the type of sound that Ghostly/Spectral is perfecting, seems like a perfect match for me." Valenti agrees.
"Collaborating with Mike was something we wanted to do for quite sometime, after seeing some of the projects he had been working on, it forced our hand."
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Spectral Sound Teams Up With WeWorkForThem
design directory
WeWorkForThem > Advertising Design Companies
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