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 The Coke Side of Life: PSYOP's New Mega Spot For CokeEveryone has heard of "the ghost in the machine." No doubt everyone has also heard of "the Coke in the machine."But no-one has explored the magical machinations which occur inside a Coke vending machine. No-one, that is, until now; since PSYOP have boldly lifted the lid on one of the most surreal tales ever told, beyond the imagination of mere non-animated creatures like ourselves. It takes a happiness factory to understand a happiness factory, and PSYOP are known throughout the world as a place where the banal laws of physics and reason no longer apply. Once you walk through the door of this Manhattan studio, you are likely to encounter a community of characters who seem to have leaped from the screens from which they create their famous and compelling stories. So it makes sense that Wieden & Kennedy, Amsterdam and Coke would combine forces with PSYOP to chart unexplored terrain: the world inside the vending machine, which seems to extend off into infinity, and - paradoxically - seems larger than the actual world. "The agency came to us with the great core idea of an imaginative journey inside a Coke machine, and we ran with it." says Executive Producer Justin Booth-Clibborn, who just might be the kind of producer that Willy Wonka would deploy during a particularly effective rebranding phase. more The Coke Side of Life: PSYOP's New Mega Spot For Coke design directory PSYOP > Broadcast Design Companies added by Levent OZLER |
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 Troika Design Group Creates New Animal Planet Network PackageTroika Design Group was selected earlier this year to create a new on-air experience for Animal Planet, a network from Discovery Communications, the leading global real-world media and entertainment company.Troika handled all aspects of the project, including concept, design and production. "The goal for Animal Planet was to visually align the network with a style and attitude that would resonate with our viewers and bring to life the amazing connections that humans and animals share with each other and the world," commented Gheri Arnold, VP Creative Director for Animal Planet. To achieve this, Troika deconstructed the world in which animals and people exist, and found that "Horizons" were consistent horizontal lines found within nature, such as a sun setting over water. With this framework in mind, the team poured over hours of footage to locate the most compelling material that would bring the "horizon" motif to life. The new look, which includes promos, menus, bumpers, IDs, show opens and other on-air elements, debuted on Animal Planet June 9th. "Animal Planet reflects mankind's eternal fascination with the creatures that share our world and Troika's challenge was to keep animals in their natural environments while also putting them front and center in the new brand identity," said Arnold. more Troika Design Group Creates New Animal Planet Network Package design directory Troika > Advertising Design Studios added by Levent OZLER |
 Hornet Brings Back the Pink Panther for a Sweet'n Low Summer SequelHornet directors JJ&Maithy teamed up once again with Pedone and Partners to bring the Pink Panther back as the face of Sweet'N Low's "Think Pink" campaign.The new :30 spot, "Switch Up," debuted on Tuesday, June 13th and stars the Pink Panther as he slinks around the city on a nighttime Sweet'N Low switching spree: To the tune of Henry Mancini's famous theme song, he replaces everything from animals to hairpieces with pink packets of Sweet'N Low. The spot opens as the Panther creeps across a street to swipe a sidewalk musician's saxophone and leave a pink packet in its place. In another scene, he removes the toupee off a man and replaces it with the telltale packet. In another, he trades a dog for the packet. Meanwhile, the bumbling Inspector is one step behind, discovering the packets seconds after the Panther has left the scene. The fast-paced action takes place in the heart-of-the-night in a city constructed of contrasting colors, from the deep, dark tones of red and blue to the prevalent shades of pink. Characters and buildings are outlined in a luminescent white stroke to have them stand out against the darkened backdrop. The spot posed the challenge of keeping the style similar to that of last year's commercial while also expanding upon it. Hornet's visionary directing team JJ&Maithy oversaw the more Hornet Brings Back the Pink Panther for a Sweet'n Low Summer Sequel design directory Hornet > Animation Companies added by Levent OZLER |
 Cars Pushes Limits of Computer AnimationA talented young race car learns what is important in life when he gets stuck in a small town in the new feature from Pixar, the animation studio with a history of family hits including Toy Story, Monsters, Incorporated and Finding Nemo.Alan Silverman spoke with director John Lasseter and his star-studded voice cast for this look at Cars, a film in which all the characters are Cars. Lightning McQueen is brash and cocky to the point of being reckless; but this impetuous youngster is the newest star on the "Piston Cup" racing circuit: Lightning ignores the advice of veteran racers who warn him that he cannot really succeed without teamwork and loyalty; but it takes getting lost for the rookie to learn that lesson, in a dusty town on old Route 66, the highway that ran through the heart of the American west before it was bypassed by high-speed super-highways. The town, its motorized inhabitants and scenic surroundings all come alive through vividly realistic computer animation, far more detailed than even Pixar's previous hit films: "This is by far the most complex movie Pixar has ever done. We really brought the computers to their knees rendering this movie," said John Lasseter, creative head of Pixar. more www.voa... (463) added by Levent OZLER |
 Flashforward 2006 AustinThe largest Flash conference and film festival in existence, Flashforward, recently announced Austin, Texas as the site for its upcoming Flashforward2006 Conference and Film Festival.Slated for September, Flashforward2006 expects to bring together more than 2,000 international professionals from the film, online programming and creative industries to meet, discuss and draw inspiration from leaders shaping the industry. The September event will include: Keynotes from Adobe's Kevin Lynch, more than 60 workshops and hands on sessions, presentations from the creators of Homestar Runner and JibJab, a sold-out exhibit hall, the 17th Flash Animation Film Festival, job lounge, parties, and more. Taking place in the modern new Hilton Austin, Lynda Weinman and her staff fully expect the September event to overshadow their past successes. "Flashforward is the largest and longest-running Flash(r) technology-focused conference in the world. In just six years we have brought together more than 20,000 professionals from more than 45 countries to exchange ideas, learn new applications and leverage this creative platform in such diverse industries as advertising, design, animation, film and motion graphics, " said Lynda Weinman, the conference's originator. event (ended) current design events more info www.fla... (730) added by Levent OZLER |
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