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 Design and Visual Effects Boutique Synthesis Gets Inside a Never Flat BasketballWhat does the inside of Spalding's new Never Flat basketball look like?As envisioned by Philadelphia's design/visual effects house Synthesis it is a lush, complex, 3D animated world that realistically and compellingly depicts the "Pressure Retention Technologies" that allows these unique basketballs to retain their bounce ten times longer then ordinary basketballs. The new :30 spot, which stars Boston Celtics star Paul Pierce, was created by agency Winstanley Associates, Lenox, MA and directed by Christian Hoagland of Redtree Productions, Boston, MA. "It was up to us to represent how these larger molecules keep the smaller ones inside the ball," says Synthesis Creative Director Aaron Beaucher. "They gave us some information about the technology and let us go. We came up with this 3D animated gelatinous wall of spherical molecules. The look required literally millions of 3D particles and huge renders. Particle animation is always a challenge to control, and that interior wall alone took a long time to complete." Shot in HD, the spot begins with a stormy sky flashing ominously over a barren landscape littered with partially deflated basketballs. A hooded figure steps into the grim scene, identified only by the single word stenciled across the back of his sweatshirt. As Pierce looks up, a fully more Design and Visual Effects Boutique Synthesis Gets Inside a Never Flat Basketball design directory Synthesis added by Levent OZLER |
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 MEDIAction! 2006MEDIAction! is an initiative by the Media Development Authority (MDA) which creates opportunities to engage and inspire Singaporeans aged 15-49 to discover the possibilities that the media can offer for work, learning and play.It is characterised by a series of engaging and inspiring activities held all year round to create the media buzz and equip selected target groups with the necessary knowledge and skills to unleash their creativity and harness the media for work, learning and play. It also hopes to showcase the dynamism of the media industry whereby individuals will consider media as a career choice. Singaporeans can look forward to the following list of exciting MEDIAction! events in June 2006. more MEDIAction! 2006 added by Levent OZLER |
 Buck Kicks it to ESPN's World Cup CoverageLos Angeles-based motion graphics and production company BUCK produced an epic and illustrative open as part of ESPN's upcoming coverage of soccer's World Cup championship tournament.The open is part of a complete show package that includes graphic elements detailing team match-ups, player transitions, transitional elements and various openings for different segments within each tournament game broadcast by ESPN. "This was our first project with ESPN and it was very exciting for us," says Ryan Honey, Creative Director and Principal at BUCK. "Essentially, the package we provided contains all graphical elements that ESPN will be showing during the World Cup. They were looking for an international, almost Olympian feel that would convey to American viewers just how popular soccer is throughout the rest of the world." As a German stadium full of fans looks on, a muscular footballer employs some complex footwork before kicking a soccer ball downfield. In a scene more painterly than athletic, the ball begins to come apart in the air, transforming into falling bits of confetti as it does so. The confetti falls down upon a group of fans enthusiastically waving the flags of their respective countries before transitioning to a Brazilian beach. more Buck Kicks it to ESPN's World Cup Coverage design directory Buck > Broadcast Design Companies added by Levent OZLER |
 Umlaut Welcomes Designer Ivan MillerSan Francisco Editorial company, Umlaut, has expanded its team with the addition of Designer/ Motion Graphics Artist Ivan Miller.Miller will also handle all finishing, compositing and visual effects work, and has already contributed to campaigns for Comcast, Scion, 24 Hour Fitness and Saturn. He recently created graphics for a viral campaign for Sprite. The company also represents Editors Jean Kawahara, Ed Feldman, Jessica Congdon and Nathan Petty. Jennifer Suttlemyre, General Manager of Umlaut, says, "Ivan is a very talented, and very technical guy. He is a perfect fit here. His talents heighten the level of service that we can provide to individual projects, as well as keep the workflow seamless. We are very lucky to have convinced him to give up the freelance life to become a part of Umlaut." "I've known the Umlaut team for a while and felt the time and opportunity was right to join a company after years of freelancing," says Miller. "I look forward to the collaboration with the editors to flesh out ideas and make them shine. This is also an opportunity for me to do more VFX and finishing, which is what I've been wanting to do, and to move ahead as part of this cool company." more Umlaut Welcomes Designer Ivan Miller added by Levent OZLER |
 Imaginary Forces Feels the Love in Main Titles for The Break-UpLove is swell! Especially when you have lots of photos to document how your affection has grown for each other.Imaginary Forces (IF) recently designed the whimsical main title sequence for the Universal Pictures comedy "The Break-Up" starring Vince Vaughn and Jennifer Aniston as a couple who is doing just that. Working closely with Director Peyton Reed, Executive Producer Peter Billingsley, and Producer Vince Vaughn, IF Creative Director Brian Mah created the main titles, which weave together photographs to establish the couple's loving relationship prior to the break up. "The break up happens early on in the movie so the onus was on the title sequence to tell the story of this couple getting along for a two-year period," explains Director Peyton Reed. "As soon as the sequence finishes, people have to relate to these characters and understand what the nature of their relationship was like through these normal photos. The challenge was to create an open that was simple and real in its storytelling, but wasn't visually dull. Imaginary Forces did a great job in figuring out the best way to coordinate these stills and to bring kinetic movement and interactivity to them." "The Break-Up" tells the story of Brooke (Jennifer Aniston) and Gary (Vince Vaughn) who call it quits - and engage in mental warfare to force more Imaginary Forces Feels the Love in Main Titles for The Break-Up design directory Imaginary Forces > Multidisciplinary Design Studios added by Levent OZLER |
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