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Malcolm Venville of Anonymous Content and Wieden+Kennedy Tokyo mastermind this inspiring look into the training "routines" of Nike-sponsored pros.
We warm up with several famed athletes training in their respective disciplines as the limits of their bodies are tested.
We follow the exploits of hoopster Kobe Bryant, tennis greats Roger Federer, Maria Sharapova, and track & field star Liu Xiang as well as boxer Manny Pacquiao, as they perfect their fine bodies to beat any opponent.
As the calendar of days, weeks, and months scroll past, we see the determination dripping from our heroes' brows.
The final moments of their victories are revealed as each athlete basks in the glow of victory... not only from the win, but from the long, hard road it took to get there.
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Anonymous Content Wins Big with Nike
design directory
Anonymous Content > Broadcast Design Companies
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Andrew Douglas of Anonymous Content introduces us to the artistic abilities of Tiger Woods for automaker Buick.
The famed golf pro stands 10 yards in front of a blank canvas, carefully lining up his shot.
As Woods crushes the ball, we are treated to a slow-mo shot of the sphere splattering into an arch of colorful paint.
The canvas comes alive as the golf balls saturate the canvas with a rainbow of hues.
The skill and craft it takes for this athlete to perfect his swing is the same dedication that Buick puts in to each of its premium vehicles.
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Anonymous Content Creates a Colorful Campaign for Buick
design directory
Anonymous Content > Broadcast Design Companies
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In cooperation with China's Ministry of Education, Autodesk has launched China Student Design Community to provide free digital design tools to Chinese students.
China Student Design Community is the latest program that Autodesk has offered in support of China's digital design innovation and engineering education.
Previously, the company has made investments in China's education field, including the establishment of joint labs in five Chinese universities of Tsinghua University, Tongji University, Harbin Institute of Technology, South China University of Technology and Shanghai Jiaotong University.
The company has also sponsored China's Development and Design program through which it has reached partnership with Beijing Software and Information Service Promotion Center, providing software and development tools to Chinese designers.
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www.chi... (73)
design directory
Autodesk > 3D Design Software
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Guerilla PR, Inc. won top honors from marketing association ad:tech for the online agency's innovative social media campaign using the Graffiti Wall application on Facebook to highlight the creativity possible with Wacom's new pen tablet called Bamboo.
An innovative pen input device, Bamboo takes the place of a computer mouse to enable individuals to draw, sketch, paint, and photo retouch in a digital environment, all with the intuitive and natural feel of pen on paper.
Guerilla PR collaboratively designed and produced a social media campaign on Facebook comprised of three contests run in partnership with Graffiti (currently one the top ten 3rd party applications on Facebook today), resulting in more than 10,000 user-generated drawings across three contests.
The contests further elicited more than 1.5 million votes, making them some of the most popular contests on Facebook.
"To successfully build affinity for Bamboo with a younger audience of drawing enthusiasts, Guerilla PR sought to foster authentic relationships with individuals as opposed to marketing at them," offered Michael Leifer, CEO and Cultural Anthropologist, who added, "The long-term strategy is to establish an engaged, scalable and evolving community."
To accomplish this, Guerilla PR built a non-commercial Facebook Page to engage individuals on a peer-to-peer level, and conducted outreach on behalf of Wacom, directly connecting with art enthusiasts, hobbyists and other recreational creatives.
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Guerilla PR Helps Wacom's Bamboo Tablet Capture Facebook Users' Attention
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Italian architects Massimiliano and Doriana Fuksas have won the competition to design a new terminal at Shenzen Bao'an International Airport in China.
The 400,000 square metre terminal will be built in three phases, with the final elements completed in 2035.
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www.dez... (210)
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