|
|
Brand strategy, advertising and design company 72andSunny is rolling out a new campaign for Discovery Channel with an optimistic message: "The World is Just Awesome."
To launch the idea, 72andSunny created a :60 film titled "I Love the World" that premieres April 15th.
72andSunny won the brand strategy and creative assignment in 2007.
The company's mission to build a brand platform from the ground up focused on engaging active, curious 18-30-year-olds while reinforcing the network's loyal audience of older viewers.
The result is best summed up by the campaign's positive theme line: "The World Is Just Awesome."
Said Dan Bragg, VP Creative Director, Discovery Communications, "Our collaboration with 72andSunny was fantastic.
They brought us a clear strategy, brand positioning, creative point-of-view and ultimately, a campaign of significance.
With their creative partnership, this idea and execution, they really helped reinvent how people engage with our brand and capitalized on the cultural momentum our programs have been delivering on for so many years."
"I Love the World" stars some of Discovery Channel's signature talent, along with regular folks from around the world.
Even Stephen Hawking makes a cameo.
The spot is anchored by a reworking of the campfire classic "I Love the Mountains" made famous by its infectious "Boom De Ah Dah" chorus.
Gorgeous cinematography captures the world's breathtaking wonders as the whole world joins in by singing along.
more
72andSunny Launches New Brand Strategy and Campaign for Discovery Channel
design directory
72andSunny > Advertising Design Agencies
added by
Levent OZLER
|
|
|
|
Spectral Sound, Dancefloor counterpart label of Ghostly International, has teamed up with design legend Mike Cina of WeWorkForThem and TrueIsTrue to deliver a body of elegant and considered artwork for the label's new releases.
Cina and Ghostly founder Sam Valenti IV have long considered working together and after many packages of records and books traded hands, the two companies have created something striking.
Cina describes the collaboration as "perfect timing."
"I met Sam in the early 2000's. He contacted me about some work I was doing."
"Late last year, I was wanting to work on some personal-type work and it happened to be what direction Ghostly was going in.
WeWorkForThem also was doing some stuff that needed the type of sound that Ghostly/Spectral is perfecting, seems like a perfect match for me." Valenti agrees.
"Collaborating with Mike was something we wanted to do for quite sometime, after seeing some of the projects he had been working on, it forced our hand."
more
Spectral Sound Teams Up With WeWorkForThem
design directory
WeWorkForThem > Advertising Design Companies
added by
Levent OZLER
|
|
|
|
To better serve their existing and future clients, FlickerLab partners Harold Moss and Tammy Walters, have expanded to additional quarters at 119 Fifth Avenue, the 8th floor penthouse suite, where they will cohabit and collaborate with their friends at Nth Degree and The Field.
The synergy offered by this newly formed strategic partnership allows FlickerLab to increase its production capabilities and creativity and adds high-end editorial, color correction and HD film and finishing work to the services they can offer their clients.
FlickerLab's original content team will remain headquartered on the 4th floor at 7 West 18th Street.
Expanding into the additional space is about efficiency, flexibility and being able to extend FlickerLab's offerings without building a new facility.
In addition, this strategic partnership allows FlickerLab to tap into a broader creative talent pool.
In turn, Nth Degree will be able to bring FlickerLab's talents to bear on their projects.
"We are sharing a huge physical plant with Michael Porte's motion graphics and broadcast design company Nth Degree and editorial entity The Field.
This collaboration scenario is beneficial to everyone," explained FlickerLab's Tammy Walters.
more
Flickerlab Expands to Additional Quarters
design directory
FlickerLab > Animation Companies
added by
Levent OZLER
|
|
|
|
Recent graduates from post-secondary design and technology programs and second career professionals can check out the many employment options available in the new media industry at a free "Get A Job" event hosted by FITC on Saturday, April 19.
The event is part of FITC Toronto, a four-day design and technology conference, which attracts over 1,000 attendees from around the world.
"New career opportunities are constantly emerging in the new media sector," says Shawn Pucknell, Founder of FITC.
"We want to make sure that recent grads and people considering a second career in new media are aware of the options that are open to them and have an understanding of what skill sets employers are looking for."
"Get A Job" is structured so that attendees can meet face-to-face with prospective employers, ask questions, and get a general feel for how the respective companies work.
more
FITC Get a Job Event Encourages Recent Grads and Second Career Professionals
added by
Levent OZLER
|
|
|
|
In this collaborative effort for the Mercedes Benz brand, Merkley+Partners, director Adam Berg of Smuggler, and the VFX team at Smoke & Mirrors New York create an enigmatic campaign for the 2008 C and E-Class models.
The two :30 spots reflect upon the storied history of the Mercedes Benz production line, and the generations of engineering prowess that have led to the quality and excellence that are synonymous with Mercedes and its luxury fleet of vehicles.
"When the agency contacted us we were immediately hooked by the boards," commented SMNY's Senior Flame Artist Daniel J. Kelly.
"They sparked an originality that continued to echo the elegant approach of previous Mercedes campaigns while still providing a challenging aesthetic for us to get our heads around."
SMNY worked closely on an extensive round of R&D with the director to establish a workable aesthetic that would carry across both spots.
The direction was to create a believable photographic effect that echoed the style of time lapse photography, and offer a flashback, while remaining in context of present time.
The characters were to appear "ghosted" and leave trails as if a moment in time had been captured.
SMNY established a two stage shooting process for the generation of elements in preparation for the compositing of the "ghosted" effect.
The first was that the "ghosted" characters had their camera angles matched to the live action plate and performed their directed moves.
more
Smoke & Mirrors New York Collaborates for Mercedes
design directory
Smoke & Mirrors > Broadcast Design Studios
added by
Levent OZLER
|
|
|
