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Visual and conceptual creative studio Trollback + Company has created an extensive rebrand of Canadian broadcast network The Movie Network that launched across six channels on April 1, 2008.
The package includes The Movie Network's five multiplex channels broadcasting cinematic entertainment - M, MMore, MExcess, MFun! and MFest - and The Movie Network OnDemand.
Challenged to develop one creative platform that could be integrated into all of the channels, T+Co created a visually restrained package with a versatile language that enhances the individual personalities of the channels, while maintaining the consistency of the package.
The primary navigational element, a single, individual film chip, was derived from the channels' existing logos, which all feature the icon in some form.
"While the icon clearly represents an abstracted frame of film, we intently avoided common filmstrip clichés when applying the symbol in motion," says Joe Wright, Creative Director of Trollback + Company.
"The chip acts as a catalyst throughout the navigation and threads across all channels, representing bold, contemporary and timeless style."
The icon is complemented by an info bar - a graphic band used to hold programming information - that is a vital element of the visual identity, emboldened by its unexpected center-screen placement.
To amplify the voice of the brand, the visual language was combined with an exploration of the network's tag line, "Always Riveting."
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Trollback + Company Rebrands Six Channels for The Movie Network
design directory
Trollbäck + Company > Multidisciplinary Design Studios
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Entertainment and design studio Imaginary Forces (IF) recently completed the animated end titles for the Fox Walden fantasy adventure, "Nim's Island."
The film stars Academy Award winner Jodie Foster, Academy Award nominee Abigail Breslin and Gerard Butler and premieres in theaters nationwide today.
Anything can happen on Nim's Island, a magical place ruled by a young girl's imagination.
When her scientist father goes missing from their island, a twist of fate brings her together with Alexandra, the reclusive author of her fictional hero, Alex Rover -- the world's greatest adventurer.
"Imaginary Forces made the impossible possible," says Mark Levin and Jennifer Flackett, Directors of "Nim's Island."
"With very little time, they made a title sequence that blew us all away.
They are smart, talented, collaborative, responsible, funny and just plain good at what they do.
We hope our children grow up to be just like Imaginary Forces."
The animated titles were spearheaded by IF Art Director Sean Koriakin and IF Producer Kathy Kelehan.
Told from Nim's point of view, the titles encapsulate the whimsical nature of her world and love of stories.
"This comes straight out of Nim's imagination," explains Koriakin.
"We used a paper cut-out style and rough animation to show innocence and playfulness.
We wanted it to have a handmade arts-and-crafts feel."
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Imaginary Forces Creates Whimsical End Titles for Fantasy Adventure Film
design directory
Imaginary Forces > Multidisciplinary Design Studios
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Smoke & Mirrors New York, the VFX shop behind Feist's hit videos, Light Up the Night, and 1,2,3,4 is pleased to welcome Executive Producer Celest Gilbert into the fold.
In her previous role as EP at west coast VFX shop Sea Level, Venice, Celest worked with notable agencies on award winning projects for brands such as Adidas, Nike, Mountain Dew, Miller, Toyota and Visa.
Founder/Creative Director Sean Broughton comments on the upcoming addition, "Celest's level of experience, post knowledge and enthusiasm is second to none.
She is a perfect choice for us here at Smoke & Mirrors NY."
Smoke and Mirrors NY has been on a roll as of late saturating the market space with A-level campaigns for clients such as Sirius Satellite Radio (The Martin Agency), Activision (Arnold), and Dell (Mother) for directors Andrew Douglas (Anonymous Content), Martin Granger (Moxie), and Jonas Akerlund (RSA) respectively.
Executive Producer Celest Gilbert comments on her new roost, "I moved to New York last year with the desire to work with a creatively driven company with the vision and resources to push the boundaries of visual effects for commercial and music video production.
I found those qualities and more in Creative Director Sean Broughton, and the talented team at Smoke & Mirrors NY."
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design directory
Smoke & Mirrors > Broadcast Design Studios
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On the heels of a string of successful sites for clients such as Virgin America, 2k Games, Time Warner, Kiehl's, Nintendo, and Atlantic Records, full service Interactive Agency ROKKAN announces the opening of a new San Francisco office dedicated to supporting their existing client base, and opening up new business opportunities for the booming tech sector.
The new location will be headed up by Client Strategist Jessica Altus and service clients on both coasts creating additional bandwidth and resources to take on more robust, long term projects.
The west coast office will be totally integrated both technically and culturally with New York maintaining unity and client accessibility.
Discussing the impact on ROKKAN's new location, Altus offered, "We've been working toward this goal for quite some time.
Having had agency experience, I understand the importance of increasing our internal bandwidth to make us better able to take on a diversified group of projects for clients worldwide.
The San Francisco office plays an instrumental role in our efforts with longtime client Virgin America.
ROKKAN is currently working on enhancements to VirginAmerica.com, loyalty program Elevate, Virgin America's first community site, and has plans for several community-driven initiatives for the client."
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ROKKAN Launches West Coast Operation
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Rokkan > Web Design Studios
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New York-based editorial and VFX/motion design company Version2 announced the addition of Art Director/VFX Designer Niklaus Schlumpf.
Niklaus Schlumpf is a visual artist and designer with many skills and an eclectic background in film production and drawing that has allowed him to produce a vast variety of inspiring and original work.
On one hand he is a savvy Visual FX designer and flame artist and on the other his acute sense of design and animation has benefited countless artistic and experimental endeavors.
He has lent his talents to such projects as HBO's The Sopranos for the episode Resurrection where he had to visually recreate the performance of actress Nancy Marshall after she passed away.
Show titles for Dreams (Y&R and Sony) were displayed respectively at the MoMA and the Ziegfeld Theatre.
In addition to directing many numerous short films, his Art Direction, VFX, and editing can be seen on such notable spots as Cadillac Summer Event, the Garnier campaign with Sarah Jessica Parker, and the Lil. Mama music video Lip Gloss.
Niklaus has worked with top-tiered post production and VFX companies including Spontaneous Combustion, rhinofx, Creative Bubble, PURE, and Brand New School.
He double majored in Film and TV and Cinema Studies at NYU (Tisch School of the Arts).
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Version2 Takes on New Talent
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Version2 > Broadcast Design Services
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