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Hook marks the completion of its first full year of production with newly expanded facilities in downtown Ann Arbor.
Through the development of compelling and nationally- recognized work, the studio brings premium commercial art jobs to the Detroit area.
Established in 2007 by Co-founders Michael Watts and Aaron Schwartz, Hook provides illustration, visualization, interactive, motion, animation and visual effects services.
The studio's portfolio includes engagements with major brands and companies including Paramount Pictures, Toyota, Scion, Jeep and Nestle.
Prior to serving as Hook's strategic and technical director, Watts served in key positions at two creative studios.
"At this early stage, we're fortunate to have already worked with such exciting brands and companies," says Watts.
"This year, we're growing our resources and expanding our capabilities in order to support larger projects with a faster turnaround." The studio recently welcomed three new designers to its creative team.
Alyssa Ackerman, Samuel Hanson and Emma Neill were all carefully pursued and recruited for their unique creative abilities.
"One of our main priorities is to find individuals who not only bring us outstanding creative potential but also unique perspectives," explains Schwartz.
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design directory
Hook > Broadcast Design Companies
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The creative team at Outside was called on to provide editorial, graphics and color for the exciting new Spring '08 re-launch campaign for popular retailer Old Navy.
Working closely with Old Navy's VP of Marketing / Creative Director Landis Smithers, as well as ad agency Chandelier, the four-spot campaign was unveiled on Valentine's Day (Feb 14th) with the launch of the 60-second "Urban Explorer," as well as two 30-second versions of the same spot.
"Pattern Play," the second spot in the campaign launches today.
For "Pattern Play," Outside provided editorial via Jeff Ferruzzo, graphics by Jaime Lamond and color by Alex Bickel.
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design directory
Outside Editorial > Communications Design Companies
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onedotzero and MTV today announced the on-air launch of ten films commissioned as part of their Bloom competition.
Bloom was a worldwide competition that searched for the very best up-and-coming creative talent.
New filmmakers, animators and other creatives were invited to send in a treatment for a one minute film that explored the identity and community of their hometown, in a fresh way.
In total over 200 entries from over 30 countries all around the world across Australia, Europe, Africa, South America and Asia, were entered.
The judging panel finally selected 10 winning entries from Auckland, Beijing, Rome, New York, London, Bergen, Warsaw, Los Angeles, Paris and Sheffield.
Five runners-up are from Tokyo, London, Bucharest and the Netherlands.
The entries were judged on innovation, style, technical skill and creative interpretation of the bloom brief.
The winning treatments were commissioned in 2007, and the artists given budgets to create and develop their one minute films.
The final pieces were delivered in January 2008.
"We're delighted with the Bloom project because it gives MTV a great opportunity to champion creativity and invest in young talent," said Fernando Lazzari, VP, Viacom Brand Solutions International Creative, MTV Networks International.
"We're were blown away by the hundreds of people who sent in treatments."
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MTV Creative and Onedotzero Announce on Air Launch of Bloom New Talent Films
design directory
onedotzero > Broadcast Design Companies
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Planet Propaganda promoted Nate Theis and David Taylor as associate creative directors in its growing design, advertising and interactive company.
Theis also was named director for the firm's motion design group.
They will work closely with each other and their colleagues to support such clients as Trek Bicycle Corporation, Teva footwear, and Jimmy John's Gourmet Sandwiches.
Involved in nearly every motion design project since he joined Planet in 2001, Theis most recently has contributed to television ads for Jimmy John's Gourmet Sandwiches, animation sequences for Hummingbird Pictures and Gary Fisher mountain bikes, and Web movies for Trek.
Before his arrival at Planet, Theis worked briefly as a video game animator on "Star Wars Jedi Knight II."
A graduate of the Savannah College of Art & Design in Georgia, he had double majored in two-dimensional animation and film/video.
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Planet Propaganda Promotes Two as Associate Creative Directors
design directory
Planet Propaganda > Advertising Design Companies
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Australian studio Resin launched it's spec spot for the Audi TT.
The commercial was conceived, directed and produced in-house by the Resin team largely as a capability statement.
The spot entitled "Poetry" tracks four of the TT vehicles racing through a roller coaster inspired environment.
The initial concept placed the vehicles racing through a series of tubes that eventually converged to form the four Audi rings.
"Whilst the environment is fictional, we wanted to ensure that the vehicle dynamics behaved realistically when cornering and braking.
We spent time developing a system for overcoming this, essentially building a skeleton for the cars and rigged it in similar way to a 3D character.
This allowed us to animate the car more closely with the real world dynamics of a vehicle."
This was supported with freeform camera movement used to convey the energy and frenetic speed of the vehicles, contrasted with choreographed movements providing a balance of grace and raw energy.
With a diverse portfolio of live action, animated and visual effects projects Resin has worked on numerous high-end commercials and several feature films.
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design directory
Resin > Broadcast Design Studios
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