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New York-based directorial collective, HUSH adds uber-talented Spanish designer, illustrator, and artist Laura Alejo to its roster.
Fresh from Barcelona, Spain, Laura has extensive experience in commercial and broadcast design and has won numerous international awards as an individual as well as with her previous collective, Studio Copyright in Barcelona.
Alejo is founding member of Studio Copyright and a major contributor to Copyright Magazine, a leading design publication in Spain utilized by both students and professionals to stay aware of latest design trends and innovations.
Her work has also appeared in a variety of commercial publications including: Enser Magazine, Pupu Magazine, Visual Magazine, Experimenta Magazine and Belio Magazine.
Furthermore, Laura has developed multimedia animations for MTV Italy, Paramount Comedy, Canal+ and several prestigious art festivals throughout Europe.
Co-Founder/Director David Schwarz comments on the addition, "Bringing Laura on means the addition of the freshest, most cutting-edge talent - she's the real deal.
Her international experience pairs with our vision of an industry-leading, worldwide company that pools talent from all over the globe.
That's the way the best work is made."
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Laura Alejo: HUSH Brings New Talent to the Table
design directory
HUSH > Broadcast Design Companies
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Levent OZLER
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Buck, the bi-coastal design-driven creative company specializing in animation, visual effects and live action, recently completed an ambitious campaign for the fully-loaded latest edition of the world's best-selling car.
Working closely with ad agency Saatchi & Saatchi LA and Toyota, Buck designed and directed a whimsical campaign using a unique combination of a real-life miniature set and CG elements.
Airing in regional markets all over the U.S., the campaign offers multiple customized spots, each highlighting different features of the new car.
"Saatchi had the idea of the car absorbing these features with an irresistible attractive force emanating from its sunroof," said Ryan Honey, Creative Director, Buck/LA.
"It was up to us to figure how that would look.
Our main concern, as always, was telling a good story.
After a great deal of deliberation, we came up with the idea of creating a real-life miniature model of a city, and then tracking CG elements into it.
Everybody involved became positively giddy at the prospect.
There's something inherently charming and fun about working with miniature, and this combination of techniques was perfect for the Corolla brand."
The new Corolla has available features typically found in luxury cars: satellite radio, leather trimmed seats, an MP3 jack, Bluetooth capability, traffic control and navigation, and more.
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Buck Helps Saatchi & Saatchi, Toyota Create a Corolla in Control
design directory
Buck > Broadcast Design Companies
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Levent OZLER
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Small things can make a huge difference.
That's the idea behind Unscrew America - if we all switch out our old light bulbs with energy-efficient CFLs and LEDs, ridiculously good things will happen.
Unscrew America is a highly immersive online experience and integrated campaign.
The brainchild of GSD&M's Idea City and led by seasoned producer Lesley Chilcott, Unscrew America was brought to life by the teams at Fluid and Boom Design Group - two fully-integrated creative shops offering interactive, design, editorial, music and more to forward-thinking brands, agencies and organizations.
While the project presented numerous challenges, the great cause of helping the environment, coupled with creative carte blanche on the agency side, was simply too good to pass up.
Unscrew America allowed Fluid and Boom the opportunity to work together on a project requiring a broad and cohesive vision for all aspects of the website's architecture, design, and development as well as the post-production of the three :30 Unscrew America PSA's.
Playful interaction and laugh-out-loud content are two cornerstones of the site itself.
Boom designed, illustrated and animated an intricate "cartoon" environment, including numerous characters, objects and surprises - two "cloud cities," earth rockets, kangaroos and an eagle with laser eyes, to name a few.
The site provides a refreshing way to explore a serious issue, along with a compelling call to action and real ways to get involved.
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Fluid and Boom Unscrew America
design directory
Boom Design Group > Web Design Studios
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Levent OZLER
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Spy Post, a leading post-production company based in San Francisco, has opened a CG division and signed VFX Supervisor & Lead CG Artist Joe Henke.
Under Henke's leadership, Spy Post's new division is launching into commercial campaigns for Lexus and Interactive Brokers, and continues their CG work on several high-profile feature films.
"We're excited to meet the changing nature of our business head-on, and by adding a full-service visual effects, CGI, and animation division, we are supporting the needs of our current telecine and visual effects clients while keeping an eye on new project opportunities," remarks Spy Post Partner / CEO Eric Hanson.
"From the visual effects perspective, we've had the opportunity to work with Joe on two GMC spots and a Saturn campaign," adds Spy Post Partner/Lead Artist Darren Orr.
"His skills as a character animator are unsurpassed, and he brings a deep understanding of the CG, visual effects, and compositing workflow."
"I've known Darren and Eric for a long time," adds Henke.
"Our collaborations in the past have been fun and rewarding - and we produced great work.
When Eric contacted me and said that they were expanding into a full-service CG & VFX house, I jumped at the opportunity.
The talented producers and artists here are doing exceptional work.
It's my kind of place."
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Spy Post Launches CG Division & Welcomes VFX Supervisor & Lead CG Artist Joe Henke
design directory
Spy Post > Broadcast Design Services
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Levent OZLER
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New York-based directorial collective HUSH pushes the envelope with their work on Honda's new marketing initiatives for the FCX Clarity, billed as the world's first production hydrogen fuel cell vehicle.
Launched for a series of major auto show appearances, the stunning design elements surround the onlookers through well-executed placards and banners, and moving images.
HUSH chose to stick to a powerful color palette of reds, pinks, and purples; the exhibition space surrounds visitors with media that melds and changes to fit their informational needs.
On our journey, the low-key, casual product specialist highlights the safety features and refueling capabilities from his perch on two tiled HD display screens.
He even engages us in a discussion on futuristic advances in a home hydrogen fueling station able to light and heat our homes, all of which is presented to us through HUSH's superbly executed live-action imagery and design.
The renowned exhibition agency, George P. Johnson, turned to HUSH to help Honda develop the media surrounding its first Hydrogen powered car unveiled at the 2007 LA Auto Show.
It has since been viewed at the Detroit Auto Show with similar success and may potentially make its way to the New York Auto scene.
"We were flattered that George P. Johnson tasked us to do more than execute a few high-end motion pieces," commented HUSH.
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HUSH Keeps it Clean for Honda's Hydrogen Car
design directory
HUSH > Broadcast Design Companies
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Levent OZLER
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