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 Scion's Brand Manifesto Campaign from ATTIK Delivers Inspiration for Creative TrendleadersGlobal creative agency ATTIK and Scion revealed their new Brand Manifesto integrated campaign, intended to inspire new youthful and creative trendleaders with its bold and edgy elements.The campaign debuts fresh creative elements in TV, print, and out-of-home media and launches new online initiatives today. Additional TV and print executions also will continue to roll out over the weeks to come. "With this new Brand Manifesto campaign, we set out to re-introduce Scion to young, urban consumers by reinforcing the company's unique position as an authentic brand that is all about creativity and individuality," said ATTIK's co-founder and creative director Simon Needham. Working with Scion, Needham and his colleagues created numerous manifestos that appear in model-specific campaign assets, each featuring its own font, style treatment and set of manifestos reflecting the vehicle's unique personality. more Scion's Brand Manifesto Campaign from ATTIK Delivers Inspiration for Creative Trendleaders design directory ATTIK > Logo and Branding Design Companies added by Levent OZLER |
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 ParaCloud GEM 3: Pattern Modeler and Generative Design ToolParaCloud announced ParaCloud GEM 3, a 3D Pattern Modeler and Generative Design Tool for Windows and Mac.The new release includes advanced mesh subdivision and face editing tools and smart mapping options. ParaCloud GEM supports various rapid prototyping processes including ribs and components unfolding. The simple and straightforward approach of GEM to Generative Design makes it possible to create complex design models effortlessly. ParaCloud GEM brings generative design tools to all design disciplines, with no need for scripting of any kind. GEM works with SketchUP Pro, Rhino, Cinema 4D, 3DS Max, Maya or any 3D software supporting OBJ, DXF and VRML 2.0. more www.par... (263) added by Levent OZLER |
 Montgomery & Co. Creative Creates Discovery Channel's 2009 UpfrontsAward-winning creative services studio Montgomery & Co. Creative has created upfronts for Discovery Channel's 2009 Presentation for "How Stuff Works", "Time Warp", "Storm Chasers", and "Engineering the Universe".The tapes conveyed the energy and experience for each particular show, captivating and connecting with the viewers, and exciting them about the upcoming year. Whether it was spinning through space with "Engineering the Universe" to spinning through tornado alley with "Storm Chasers", MC made sure you went along for the ride. With four vastly different shows on MC's plate, it was a constant churn of edits, tweaks, and changes to achieve the perfect tapes. "MC is good because they know how that is, and can make changes accordingly and are very flexible," notes producer Patricia Tong. more Montgomery & Co. Creative Creates Discovery Channel's 2009 Upfronts design directory Montgomery & Co. Creative > Broadcast Design Companies added by Levent OZLER |
 Shell's Eurasian Integrated Campaign From JWT Features Spots From StardustOver the past eight weeks, a multifaceted integrated campaign for Shell from JWT London named "Get the most out of every drop," has launched within many countries in Europe and Asia, aimed at demonstrating the benefits of Shell's new Fuel Save products.Key to campaign efforts within each country are a set of artistic, regionally customized broadcast spots created by the New York office of U.S. creative production company Stardust Studios in concert with JWT London's creative team, which consists of global creative director Jaspar Shelbourne, art directors Andy Huntindon and Martin Smith, head of broadcast Dean Baker and assistant producer Jack Bayley. "With the benefit of hindsight I don't believe we could have selected a better production company with which to realise our vision of Shells 'make the most of every drop' campaign," Shelbourne said. "Stardust are a hugely professional outfit who can draw on an amazing breadth of in house talent. I enjoyed every minute of collaborating with them and look forward to working with them again." Following the agency's vision, each campaign spot begins by showing a drop of fuel falling onto a piece of paper to colorfully reveal live-action vignettes conveying consumers' everyday journeys. more Shell's Eurasian Integrated Campaign From JWT Features Spots From Stardust design directory Stardust > Broadcast Design Studios added by Levent OZLER |
 U2 and BlackBerry Come Together with Help from Union's Adam JenkinsAs U2's new tour gets underway, there's a lot of excitement in the air about their new album, "No Line on the Horizon," and their revolutionary new stage design.Both are on display in "Light," a new "event" spot touting the band's partnership with BlackBerry. In the ad, we see the band performing a cut from the new LP, as tiny specks of light reflect off their instruments (and Bono's shades, of course). The specks multiply, and become more prominent, culminating in a visual crescendo. Bono is enveloped in brightness, as he sings of "sparks of light." The camera pulls back over a sea of screaming fans, and we see the entire band onstage. Directed by longtime U2 collaborator Alex Courtes and created via Leo Burnett Chicago, the spot was cut by Adam Jenkins of bicoastal Union, who was handed the challenge of bringing two distinct brands together in the perfect edit. "This project is the coming together of a lot of different elements," Jenkins explains. "We had the band, crowd and stage shot on green screen in Dublin, and everything else (including the 3D model of U2's concert backdrop) was added in post. It helped that Alex knew exactly what he wanted this to look like. The finished product very closely resembles his storyboards." more U2 and BlackBerry Come Together with Help from Union's Adam Jenkins design directory Leo Burnett > Advertising Design Agencies added by Levent OZLER |
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