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Plus et Plus, the innovative 5 year old creative studio behind all manner of imaginative commercial, broadcast, brand content, and much more, recently created a viral video piece for Sonäka, a new brand of premium vodka.
As the first piece of promotional material for the as-yet-unreleased ultra pure vodka, the Austrian distiller had high hopes for Plus et Plus' work.
"Sonäka calls this 'the art of vodka,'" says Jeremy Hollister, creative director, Plus et Plus.
"They wanted something more elegant and sophisticated than typical vodka advertising.
Their vodka goes through a unique distilling process to ensure that it is ultra pure, and they wanted this piece to reflect that high-end, premium feeling.
What we came up with was something of an abstract metaphor for the taste experience of Sonäka."
Opening with a single drop of clear liquid emerging from beneath the surface, the piece uses epic music to drive this taste experience to ever greater heights.
The single, clear ripple created quickly escalates into a frenetic storm of droplets.
As they build in intensity, the ruby liquor returns to its original clarity before snaking plant-like higher in the scene.
With a sudden, flavorful explosion, the fluid tendrils blossom into a gleaming pink flower.
No sooner has the flower emerged, however, than it transforms into a misty memory, leaving viewers with only the Sonäka logo to remember the experience.
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Plus Et Plus Captures Fluid Elegance for Sonaka Vodka
design directory
Plus et Plus > Broadcast Design Companies
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Gnomon School of Visual Effects is hosting Craft Animations' launch in the U.S.
The event will introduce attendees to Craft and feature a tech talk by the creator of Craft Director Tools, CTO of Craft Animations Luigi Tramontana.
In addition, Mark Noland of Autodesk will demonstrate the new features of 3ds Max 2008, and Andrew Roberts from Digital Dimensions will give a very special presentation on the importance of realistic motion in visual effects and, more specifically, Digital's reasons for choosing Craft Animations for their latest project, GET SMART.
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www.gno... (117)
design directory
Gnomon School of Visual Effects > 3D Design Training
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ParaCloud started distribution of ParaCloud Modeler Version 1.0 following a one year beta testing with high profile architectural practices and academic institutes including: Kohn Pedersen Fox Architects, Skidmore Owings and Merrill LLP, AA School of Architecture, Cambridge University, UIC-Barcelona.
The software is offered for purchase online, accompanied by the launch of a new support and training website.
ParaCloud Modeler is a low-cost software solution converting Microsoft Excel spreadsheets into a powerful parametric modeler that drives Rhino.
ParaCloud offers a unique "Scripting without Scripting" approach making design computation approachable to all.
ParaCloud Modeler powers Rhino with generative design capabilities for fabrication, construction and performance studies.
Providing tools for behavior modeling, surfaces and ribs unfolding, parametric components population and performance driven design.
ParaCloud offers additional integration with Bentley MicroStation V8/XM and generates DXF and Maya MEL output files.
ParaCloud will host training events around the world, starting on the 28th of January in London.
Future events will be held in New-York, Barcelona, Berlin and more.
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www.par... (268)
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For the highly anticipated horror film One Missed Call (Warner Bros./Alcon) Zoic BC produced nearly 300 visual effects shots aimed to thrill and shock film-going audiences.
In One Missed Call a chain of people receive terrifying cell phone messages of their own final fatal moments.
Though the messages can be deleted, their number is up.
Beth Raymond (Shannyn Sossamon) is traumatized when she witnesses the gruesome deaths of two friends just days apart.
Even more disturbing, she knows that both of them had received chilling cell phone messages actual recordings of their own horrifying last moments.
Impossibly, the calls were received days before they died, but each death occurred precisely when and how the messages foretold.
The police think Beth is delusional except for Detective Jack Andrews (Edward Burns) whose own sister was killed in a freak accident that bears a strange similarity to the deaths of Beth's friends.
Together, Jack and Beth work feverishly to unravel the mystery behind the ominous calls.
But even as they get closer to the truth, Beths cell phone begins to ring with an eerie tune, and the readout says One Missed Call.
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Zoic BC Answers One Missed Call
design directory
Zoic Studios > Broadcast Design Services
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Troika Design Group, a strategic network branding and design agency, has helped spearhead the renaming of Court TV as truTV.
The rebranding effort - which includes the tagline "Not Reality. Actuality." - coincides with an expanded programming lineup.
Working closely with truTV and Turner Entertainment Network executives, Troika designed truTV's brand identity, including the network's logo, on-air package, daytime package, print collateral, custom image library and audio package.
"Troika created a distinctive look that will help truTV establish itself as a solid brand," said Marc Juris, executive vice president and general manager of truTV.
"This project is a critical step as we remake Court TV into an even stronger network under the truTV name."
Court TV wanted to update its brand to reflect the network's emphasis on real-life shows.
The network was already home to popular unscripted series like Speeders, Forensic Files and Most Shocking.
Many casual viewers, however, still associated the network largely with trial coverage.
While Court TV's programming evolved, the network believed a new brand was needed to further communicate the changes.
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Troika Design Group Helps Unveil truTV
design directory
Troika > Advertising Design Studios
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