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Over the past few months the studio has been busily working away at it's latest spot for Mamee Monster Noodle Snacks.
Resin handled the project in it's entirety from the agency storyboard through live action direction and production, then the creation of the 3D character from the ground up.
The team carefully planned and executed the live action production which included an enormous amount of documentation at the shoot, capturing our own HDRI data for lighting reference, detailed measurements for tracking and the challenge of building up enough reference points on set for our talent to perform to.
Resin also worked with the RED ONE camera for the first time on this spot.
Back in the studio Mamee was created from the ground up with a full rig for the range of body and facial movements required for this spot.
In the visual effects industry CG fur is arguably one of the most difficult beasts to tame and the team spent weeks refining the fur to get the right look for Mamee.
The result is a fully dynamic hair system that reacts to movement and collisions, with the ability to be lit with environment lighting.
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design directory
Resin > Broadcast Design Studios
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New Zealand computer game development school, Media Design School has signed a deal with both Sony and Nintendo which will provide students access to state-of-the-art, industry-standard game development kits for the Nintendo GameCube and Sony PSP consoles.
Both game development kits have opened up opportunities for Media Design School students.
Not only will students now be able to design games which can be played on both consoles, they will also be increasing their chances of landing desirable game development jobs after they graduate.
Mr Brendan Burns (Media Design School's Game Development Course Leader) is thrilled with the deal and says, "Game studios need developers who can write code or prepare art assets not only for PC, but for fixed hardware consoles like Nintendo's GameCube and Sony's PSP.
In order to meet the needs of these game studios, we are enhancing our game development courses to provide our students with the expertise they require in order to be attractive to the large game development studios."
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Nokia and Ikivo announced the joint creation of a complete tool chain that simplifies and allows efficient collaboration between graphic designers and software engineers in the development of Java applications for mobile devices.
The new tool set integrates Nokia's Platform SDKs for Java, Adobe Illustrator, Ikivo Animator and Sun's NetBeans to enable user interface designers to add their GUI designs directly to an application project and avoid the time-consuming process of "translating" those designs into Java code.
Utilizing Scalable Vector Graphics (SVG) to capture visual designs for optimized integration into software development projects, the new solution dramatically improves the productivity of mobile Java development, and reinforces the attractiveness of Java as an environment for creating compelling mobile applications with rich graphics and interactivity.
The new tool set's utilization of SVG, an open standard for describing 2D static and animated vector graphics developed through the World Wide Web Consortium (W3C), makes it possible to define a clear division of labor between engineers and graphic designers working on software development projects.
Using the new SVG-enabled tool chain developed by Nokia and Ikivo, graphic designers are free to concentrate on creating useful and exciting user experiences, incorporating designs in the final product without the need to help engineers translate those designs into code.
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design directory
Nokia > Industrial Design Manufacturers
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Out of nearly 10,000 entries, the American Institute of Architects (AIA) won the 2008 People's Voice Webby Award for the America's Favorite Architecture (AFA) website.
The AFA web site was created based on the results of an AIA public poll which asked American's to choose their favorite examples of architecture.
The AFA website continued the public conversation by inviting many more people to share their comments on the importance of architecture in their lives.
The People's Voice Award is notable given the public selects the winner from the list of nominees set by the award judges.
The Webby Awards is the leading international award honoring excellence on the Internet.
The Webbys are presented by the International Academy of Digital Arts and Sciences, a 550-member body of leading Web experts, business figures, luminaries, visionaries and creative celebrities.
"The original intent of the America's Favorite Architecture poll was to increase public awareness of the 150 buildings, bridges, monuments, and memorials that represent the best of America's architectural heritage," said AIA Executive Vice President / CEO Christine McEntee said.
"It is a tremendous honor to have won this distinction.
The fact that the public's vote has resulted in this award is proof that the AFA Website has resonated with those interested in learning more about the finest examples of architecture in the country."
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AIA > Architecture Organizations
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The winners of this year's Webby Awards will be saluted alongside a remarkable slate of special achievement honorees, including Stephen Colbert, director Michel Gondry and, artist and producer will.i.am, organizers announced today.
The Webby Awards winners were revealed today in a wide range of categories, including Websites, online film and video, interactive advertising, and mobile Websites.
In addition, nearly half a million votes were cast by people around the world for their favorite sites, videos, and ads in The Webby People's Voice Awards presented by Nokia.
Hailed as the "Internet's highest honor" by the New York Times, The Webby Awards is presented by the International Academy of Digital Arts and Sciences, a 550-person judging academy whose members include Vinton Cerf, Arianna Huffington, Matt Groening, and Harvey Weinstein.
"The Webby winners confirm why the Internet has become the centerpiece of virtually any conversation, whether you are talking about entertainment, business, politics, you name it," said David-Michel Davies, executive director of The Webby Awards.
"Every facet of culture and society is being reshaped and influenced by it."
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The Webby Awards > Web Design Awards
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