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Label IAB Case Study Road Show Digital Media Success Stories

IAB Case Study Road Show: Digital Media Success Stories

IAB Case Study Road Show: Digital Media Success Stories is a new event series that responds to the growing surge of interest in the best interactive advertising campaigns.

The marketers, agencies and publishers responsible for these campaigns will be onstage to share what transforms advertising from good to great.

"At the many conferences I attend, there is always one 'eureka moment' centered on a great case study," said Randall Rothenberg, President and CEO of the IAB.

"So we decided to create an entire day of only gems of interactive marketing that can empower our audience to put to work what they learn and continue to raise the creative bar for this industry."

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Advertising Design Events

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Levent OZLER

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Brandwidth Previews Apple Tablet Apps Ahead of Official Launch

Brandwidth Previews Apple Tablet Apps Ahead of Official Launch

Following months of speculation, the launch of Apple's new Tablet platform is to be complimented by the preview of Brandwidth's portfolio of Tablet Apps.

Due for release over the next 6 months, as the handheld device becomes more widely available, content will be ready to reach the App Store spanning digital publishing, augmented reality wayfinding, large-format gaming, event data capture and search and social statistical analysis engines.

A selection of pre-production videos have screened on YouTube over the past month featuring Brandwidth's digital content for IKEA and spoof footage of the caveman iSlate.

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Brandwidth Previews Apple Tablet Apps Ahead of Official Launch

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Brandwidth  >  Logo and Branding Design Studios

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Guy Whiting

Imaginative Spot From Shilo and GlobalHue Latino Invites Census Participation

Imaginative Spot From Shilo and GlobalHue Latino Invites Census Participation

A new spot for the U.S. Census Bureau aimed specifically at the country's growing Latino community began airing nationwide last week, with the goal of increasing the participation of Latin Americans in the 2010 Census.

The colorful, warm and imaginative spot is a key component of an integrated campaign from GlobalHue Latino targeted to America's Latino population, which consists of nearly 47 million people and comprises the country's second largest (and fastest growing) ethnic group.

Artfully combining live-action cinematography and stylized animation, the :30 "Community" spot showcases the full talents of the filmmakers from U.S. creative production company Shilo.

"After analyzing the results of the 2000 Census, it became very important to ensure that the voices of Latin Americans are heard loudly and clearly in 2010," said Amany Mroueh, GlobalHue Latino's creative director.

"Knowing that participation determines how funds are allocated for public education, parks, and community and other vital public services, we partnered with Shilo to craft an artful and compelling film that would engage the hearts and minds of our audience."

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Imaginative Spot From Shilo and GlobalHue Latino Invites Census Participation

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Shilo  >  Broadcast Design Companies

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Art Directors Club Announces 2010 Interactive Jury For 89th Annual Awards Program

Art Directors Club Announces 2010 Interactive Jury For 89th Annual Awards Program

The Art Directors Club announced the complete international jury of leading creatives and designers for the Interactive category of the ADC 89th Annual Awards program for 2010.

The ADC 89th annual awards interactive jury includes Dave Bedwood, Louie Cale, Brendan Dibona, John Lu, Edu Pou, Fernanda Romano, Julia Rothman, Mario Sanchez, Liz Sivell, Kat Street, and Koshi Uchiyama.

The ADC 89th Annual Awards program is open globally to both members and non-members.

Deadline for entry in the Interactive category is January 29, 2010.

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Art Directors Club Announces 2010 Interactive Jury For 89th Annual Awards Program

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ADC  >  Communications Design Organizations

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Digieffects Launches Atmosphere Plugin for After Effects

Digieffects Launches Atmosphere Plugin for After Effects

Digieffects announced that Atmosphere is available for purchase. The Atmosphere plugin for After Effects simulates atmospheric conditions such as haze and fog in your composition.

Layers further away from the camera appear to be more deeply immersed in the haze/fog than layers closer to the camera.

This also applies to parts of layers: If one edge or area of a layer is closer to the camera, this area will appear less immersed in the haze/fog than the pixels further away.

You can simulate very realistic or very unrealistic types of atmospheric effects using the Atmosphere plugin.

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Digieffects  >  Broadcast Design Software

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