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New Toyota Hybrid Synergy Drive SiteToyota, a leading manufacturer of energy efficient vehicles, today announced the re-launch of its Web site for Toyota hybrid owners , a community that has grown exponentially in recent years.
Designed by Saatchi & Saatchi LA and Enjoy User Experience and developed produced by Firstborn along with Vital Stream, the site explores the amazing diversity of Toyota Hybrid Synergy Drive (HSD) owners by inviting them to create profiles of their reasons for owning a hybrid vehicle.
"Toyota's more than 600,000 hybrid owners are very passionate about their vehicles and the reasons they drive them," said Gregg Benkendorfer, National Manager of Media Strategy and Digital Marketing for Toyota.
"The new community site taps into that excitement by letting users visually represent themselves through graphic art and video.
Members will help promote the HSD brand as they evangelize about their own personal experiences."
The Toyota site allows users to view owners by a host of attributes, from age group to vehicle color.
Most importantly, it offers hybrid owners the opportunity to share their reasons for driving a hybrid and to provide some statistics about themselves and their vehicles.
more: New Toyota Hybrid Synergy Drive Site
January 10, 2007 | Viewed 24,713 time(s)
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