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Loyalkaspar Brings the World Together with Words for Adobe Online AdLoyalkaspar, the creative boutique founded by directors Beat Baudenbacher and David Herbruck, teamed with noted agency Goodby, Silverstein & Partners, San Francisco, CA to direct and design "Anthem" a new online spot promoting the latest version of Adobe Acrobat, the world's premier program for creating and sharing documents.
"The idea for the "Adobe city" came from Goodby, but interpreting, creating and moving through that city were all up to us," says Herbruck.
"Unlike a typical fifteen or thirty-second spot, 'Anthem' functions as both a commercial and a welcome screen on the Adobe homepage so we had more time to work with.
We went through a rigorous design process just to win the job, so we were more than ready to get started by the time it was awarded."
Following a languid pace atypical of web spots, "Anthem" opens against the reflective side of chrome and glass building and the gentle strains of a piano.
As the camera draws back, the image is revealed as being itself a reflection within the well-formed edges of a lower case letter A.
The letter proves to be part of a concentrated trail of multilingual, alphanumeric characters, flowing densely through city streets, mountain-scapes and urban scenes to arrive in a distant boardroom.
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Loyalkaspar > Advertising Design Studios
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24/2/2007 | Viewed 19,146 time(s)
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