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Nailgun Captures the Look of HGTV's Dream HomeEvery year since 1997, Home & Garden Television (HGTV) has built a beautiful, fully-furnished home for the sole purpose of giving it away to one lucky viewer on HGTV's Dream Home, the network's highest rated television event.
To create the show open/packaging for this important show, the network turned to the award-winning creative design studio nailgun*, who also collaborated recently with the network on the show open/packaging of the popular show, Gardening By The Yard.
"This is our second project for HGTV and we feel like we understand the brand very well," said Michael Waldron, nailgun*'s Creative Director.
"In the past HGTV incorporated a lot of their own branding and identity into every individual show package.
Our message to them has been that each show should have its own distinct look.
Dream Home shouldn't look like Gardening By The Yard.
It's about creating a brand within the brand.
There are a lot of home improvement networks and shows out there so it is essential that Dream Home standout as part of HGTV."
The nailgun* created Dream Home open and packaging certainly stands out thanks to the smart concept and amazing photo-real 3D animation that propels the :15 show open.
more: Nailgun Captures the Look of HGTV's Dream Home
March 13, 2007 | Viewed 30,061 time(s)
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