Lightborne Designs Wicked Promos for MTV's Spring Break 2007MTV recently tapped production and design collective Lightborne to create a series of on-air promo spots for the network's popular "Spring Break 2007" coverage and themed shows.
Spring break is known as a time when the college-aged head to warmer climates with hopes of fun in the sun, drunken debauchery, and naughty experiences with their fellow co-eds.
Playing off this virtual "mating season" for the young, MTV Director Soo-Hyun Chung, with creative assistance from Jessica Burstein, developed a jungle-themed script that takes a weirdly sincere jab at the wild youth and their crazy antics that MTV seems to capture each year.
Using clips of embarrassing footage from last year's Spring Break, Chung's script called for a "national geographic-esque" narrator, who cunningly describes the party-goers' antics as a scientist would describe wildlife mating rituals.
Uniquely painterly and dark, the jungle-themed graphics created by Lightborne give these spots an original look that is visually rich, organic, and enticing.
Moody vines and moss overtake the screen giving way to blooming flowers and flurries of excited fireflies and butterflies -- a visual expansion on the whole "birds & bees" experience.
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