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Guava Displays Sharp Humor in French's Mustard SpotVisual effects studio Guava recently completed "Wandering Eyes," a comedy-driven spot promoting French's Spicy Brown Mustard for Reckitt Benckiser via Euro RSCG, New York.
The :15 seamlessly fuses live-action footage and cutting edge animation to create a very funny scenario.
The ad started airing in late March, and represents Guava's expertise in the area of character animation.
"Wandering Eyes" shows an uncommunicative couple-a schlubby container of mustard and a sub sandwich-sitting under an umbrella at the beach.
The mustard is clearly unhappy, which his mate ignores.
But she certainly takes notice of a nearby hunk-a bottle of French's Spicy Brown striding down the beach with surfboard in tow.
The sandwich is so hot for French's, she has to fan herself with an issue of "Garnish" magazine to cool off.
As Spicy Brown continues his slow-motion trot along the beach, a voiceover states, "Spice things up with French's Spicy Brown." The final shot shows the tide receding to reveal a heart drawn in the sand with the voiceover "Food Loves French's" bringing the spot to a close.
Steve Talkowski, who directed "Wandering Eyes" for Guava, was immediately drawn to the commercial's premise, and had a few new ideas to flesh out the CG characters' personas.
more: Guava Displays Sharp Humor in French's Mustard Spot
1/4/2007 | Viewed 26,777 time(s)
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