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Motion504 & Mrs. K Create Promo Package for Space Week on Science ChannelFor a dynamic promo package for Science Channel's "Space Week," motion504 was tasked by film production and motion design company Mrs. K to create compelling graphics and animation.
The result: an homage to the memorable retro graphics of arcade video games.
"Space Week" immerses viewers in the ambitious, cutting-edge science of space exploration.
"'Space Week' caters to a clever, informed and science-savvy audience," explains Mitch Monson, Creative Director of Mrs. K.
"The client provided the initial logo treatment, and wanted us to design a motion package that was dark but playful and quirky.
After reviewing my original designs, Amy [Schmitt] and Scott [Wenner] of motion504 brought these playful elements to life in a clever animated story, creating an unconventional build of the 'Space Week' logo."
"Most promos are VFX-driven and cinematic," says Scott Wenner, motion504 Creative Director/Designer.
"We chose to create one that was more cartoon and cel-animated looking.
Using an isometric camera, glossy floor and data elements, and 3D extruded block type, we turned the logo into a retro video game.
The client went for it right away, and gave us a great deal of freedom and trust."
more: Motion504 & Mrs. K Create Promo Package for Space Week on Science Channel
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motion504 > Broadcast Design Companies
May 23, 2007 | Viewed 25,224 time(s)
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