Lightborne Creates Psychedelic Scavenger Hunt Music Video For Heartless BastardsShowing off its conceptual, directorial and design prowess, Lightborne has created a quirky, psychedelic and inventive music video for Fat Possum recording artists Heartless Bastards.
"All This Time" is a powerful declaration of loyalty and affection by vocalist Erika Wennerstrom to her partner and fellow bassist, Mike Lamping.
"We all really liked the idea to begin with and getting to see the final result was pretty amazing," comments Wennerstrom.
The video takes Wennerstrom on an "Alice in Wonderland"-like scavenger hunt put on by her bandmates.
Signs and vibrant motion graphics point her to various destinations where she meets unusual characters such as a Hunter S. Thompson-style urban beach bum (drummer Kevin Vaughn) who keeps the company of weirdly dressed mannequins, and offers her sake and a cootie catcher.
During the chorus, graphic backgrounds and animated rainbow ribbons take Wennerstrom and the band into another world akin to a fall down the rabbit hole.
The delightful video concludes when the bandmates, dressed in "American Gothic" garb, are reunited at their final destination: home.
Lightborne Co-Directors Scott Fredette and Dana Hamblen, who knew the band personally, were given free reign in concepting and producing the video.
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