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New Zune Arts Film from 72andSunny, Punga, RatatatThe unique design of the main character is a twist on a creature often featured in Punga's other projects.
"I don't know if that character is a monkey or a teddy bear or a combination of both but we loved it from the get-go," said Jason Norcross, Writer, 72andSunny.
"Most of our communication with the animators was about story.
We gave them a lot of freedom in execution.
For obvious reasons."
The Zune Arts program and website launched in August of 2006, in anticipation of the launch of the Zune media player.
The program's ongoing mission is to live the Zune brand idea of friendship and sharing through inspiring collaborations between artists in all mediums.
"Zune Arts has had great energy around it since day one.
Already it is one of Zune's most successful programs and it has been a useful platform both for Zune and for the artists involved," said Glenn Cole, Creative Director and Co-Founder, 72andSunny.
"Every day, we hear from new artists who want to participate.
And it's inspiring to see Zune help out some of the artists with their personal art projects."
Punga is an artist collective led by Tomas Dieguez, one of the most renowned designers in Argentina.
Ratatat is guitarist Mike Stroud and synth driver/producer Evan Mast out of NYC.
Both shared their hearts on this project and lived to tell the tale.
more: New Zune Arts Film from 72andSunny, Punga, Ratatat
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June 11, 2007 | Viewed 21,601 time(s)
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