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HM in Cooperation with the Sims 2

H&M in Cooperation with the Sims 2

H&M and Electronic Arts (EA) launched a stuff pack for the world's biggest video game.

The Sims 2 H&M Fashion Stuff Pack contains virtual replicas of garments from H&M's summer collection, plus everything you need to create your own H&M store.

In addition, The Sims 2 H&M Fashion Runway Showcase launched in June, inviting players to unleash their creativity.

The Sims 2 Fashion Stuff Pack is a collaboration between H&M and EA.

The stuff pack contains replicas of garments - all inspired by H&M's summer collection.

Players can also create their own H&M store and fit it out with mannequins, clothing racks, cash registers, fitting rooms and more.

"We are very excited that H&M is the first brand to enter The Sims world in this way.

For us, the stuff pack is a fun opportunity to meet our customers in a new and exciting environment and to show parts of our summer collection," says H&M's Head of Marketing Jörgen Andersson.

more: H&M in Cooperation with the Sims 2

design directory: H&M > Fashion Design Brands


16/6/2007 | Viewed 18,479 time(s)


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