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Smithsonian Network Selects Loyalkaspar for Comprehensive Network Branding AssignmentLoyalkaspar, the acclaimed design / production boutique lead by Beat Baudenbacher and David Herbruck, has been selected by the Smithsonian Network the new venture between Showtime Networks and the Smithsonian Institute to create the comprehensive on-air / online branding / ID package for the new network.
The first phase a :30 anthem spot can be seen on the homepage of the network's website.
In the coming months additional IDs and branding components will be introduced to the website and the network, which is due to launch later this year.
"We wanted the tone to be very aspirational to connect with the viewer and empower them to relive those magical experiences of discovery," says Baudenbacher.
"We want to encourage viewers of all ages to take it upon themselves to be whatever they want to be."
Working with the Smithsonian Network team, Loyalkaspar created the concept "Be Your Own," which reflects the empowering nature of the Smithsonian Network's content and its ability to provide a deep knowledge base into aeronautics, history, natural wonders, pop culture and more.
Blending live action and 2D/3D animation, the spot begins with the words "Be Your Own: Smithsonian," followed by a colorful, evocative, imagistic montage of real people interacting with a 3D world that seemingly unfolds around them.
more: Smithsonian Network Selects Loyalkaspar for Comprehensive Network Branding Assignment
July 15, 2007 | Viewed 23,325 time(s)
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