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Trollbäck + Company Shows Love for HippiesNew York-based visual and conceptual creative studio Trollbäck + Company has created a mind-blowing image spot for a two-hour History Channel documentary about the hippies, which aired July 9th.
The documentary covers the rise, the fall and the still resonating vibrations of the controversial counter culture movement.
"We strived to capture the mood in the society that the hippies came out of," says Jakob Trollbäck, founder and creative director of Trollbäck + Company.
"This movement that came about as a quest for love and freedom was also ridden by problems with drugs and violent clashes with society.
Our challenge was to encompass all of these different aspects of it - the ideas, the values, the music, the conflicts, as well as its influential legacy - into one 30-second spot."
Featuring an original music score by New York-based music house Sacred Noise, the spot starts off with yellow toned footage from the era, placing it into the context of its time.
Moving quickly through a psychedelic graphic landscape of Vietnam war scenes, peace demonstrations, explosions of flowers, and colorful mushrooms sprouting up among rifles and helmets, the motion comes to a brief halt inside an opening flower, slowly revealing the word 'love' before the trip reverses.
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Trollbäck + Company > Multidisciplinary Design Studios
21/7/2007 | Viewed 24,317 time(s)
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