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Smoke & Mirrors Brings a Little Light to RicohIn this :60 spot, Smoke & Mirrors' lead Brad Scott creates a world beyond windows for global network, Ricoh.
A Japanese employee has the daunting task of completing an important report in one day.
We see the document traversing his company's worldwide hubs via the web, as he enjoys a night of sushi and karaoke.
As we travel the globe, the sun through the office windows slowly sets from country to country, remaining a beacon for those working on the report.
In the morning, the employee delivers the finished document to his boss.
Looking like a hero and having done little, the importance of collaboration and power of technology are proven.
In every scene with windows, what lies beyond has been added and art directed in post.
It was shot specifically with this in mind and reflections were captured in each scene in order to realize the illusion believably.
more: Smoke & Mirrors Brings a Little Light to Ricoh
design directory:
Smoke & Mirrors > Broadcast Design Studios
16/9/2007 | Viewed 10,820 time(s)
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