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Brickyard VFX Completes Latest Sprint SpotArtist owned-and-operated effects boutique Brickyard VFX completed work on another spot project for Sprint.
The ad, "Light Trail," uses a similar light-painting motif featured in the current broadcast, print and outdoor campaign for Sprint via Goody, Silverstein & Partners, San Francisco.
The spot began airing on September 17, 2006 and was directed by the Snorri Bros via production company Smuggler.
Following a trail of light through dimly lit time-lapse tableaus, the viewer hops onto a bus, then travels down a flight of stairs, through an outdoor café and past a busy promenade of shops with passers by and a fire-breathing street performer.
The light trail continues up the side of a skyscraper and into a corporate board room where it artfully bounces across the conference table, exits the building and crosses the street to the front of a movie theatre where the light beams into the mobile phone of a woman receiving a call.
The voiceover plays over the final sequence, "getting the signal you want at the speed of light, that's Sprint speed."
The spot closes with 22 different end tags, each tailored with an evening time-lapse view of the specific city in which the spot is being broadcast.
Brickyard VFX effects artist Mandy Sorenson participated on location in Vancouver to supervise the spot VFX.
more: Brickyard VFX Completes Latest Sprint Spot
17/9/2007 | Viewed 15,935 time(s)
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