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Zoic Helps Sears Pop with New Fall FashionsTo highlight the Sears' new Fall fashions, Agency Y&R turned to the talents of director Joel Pront of Believe Media and visual effects house Zoic Studios to transform the Sears Book into an animated pop up experience.
To accomplish this unique presentation, fashion models were photographed on green screen in the latest looks of the season.
Additionally, thousands of still photos were taken by Pront and turned into the magical environments by the Zoic team that fill the book pages so that as the pages turn, the environments change.
The unique blending of 2D photographs and 3D environments is a contemporary interpretation of the childhood delight of pop up books in a truly breakthrough commercial package.
Zoic Executive Producer Steve Schofield notes, "As a Chicago native whose family business dates back to that of Sears, I love that these spots add a new level of hipness to a store that is both a hometown classic and a national brand with the latest offerings."
"This approach is unlike anything on the air and a departure for Sears," agrees Zoic Creative Director Chris Jones.
"We are excited to have contributed to this dynamic campaign."
more: Zoic Helps Sears Pop with New Fall Fashions
design directory:
Zoic Studios > Broadcast Design Services
25/9/2007 | Viewed 13,539 time(s)
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