Lucozade Alert: Brain in GearShilo recently directed a new spot for Lucozade alert, a new drink that promises to restore mental alertness to sluggish minds.
Teaming with Ogilvy Mather Dublin, the company created "Brain in Gear," a supercharged cerebral journey through a young man's brain.
Staying true to their inimitable style of design-infused storytelling, the Shilo team created a 30 second mind trip that alert viewers won't soon forget.
In addition to shooting all the live action, the Shilo team was also responsible for concept and previsualization, 3D texturing and modeling, voluminous compositing, editorial, and overall direction of the spot.
The spot is an integral part of a €1.5M campaign that will span across all mediums including outdoor, in-store, and digital.
The Shilo team primarily worked with Ogilvy's Creative Director Declan Hogan and Head of Production, Derek Doyle.
"This was a great spot to work on," says Tracy Chandler, Executive Producer at Shilo.
"The fact that an Irish agency came to us for a spot that will only air in Ireland was both a privilege and a testament to Shilo's growing international reputation.
They showed us a great deal of creative trust, and we were able to come up with a treatment that really allowed us to focus on and execute our artistry."
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