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New Panasonic Website by RenegadeOne year in development, "Panasonic, Ideas for Life" completely rebuilt website launched last month.
The new site was designed and produced by Panasonic's longtime interactive & event agency Renegade, which also coordinated the efforts of several outside tech partners.
In rebuilding the Panasonic website for the first time since its 2000 launch, the first order of business was to solve a number of complex design, content, and architecture challenges.
To differentiate their brand and exceed customer expectations, Panasonic had to provide a seamless and contextual integration between the learning, shopping and product support experience.
"While the original site did include e-commerce capability, the user- experience had become cluttered as the site was expanded over a period of years and lacked a comprehensive strategy to connect various content silos," said Renegade executive creative director Fanny Krivoy.
"In order to move forward, we needed to step back and determine what was necessary to design and build a solid yet scalable foundation that could support the growth of the business.
The new site spans over 300 pages and is managed via some 60 templates that deliver diverse content ranging from product details (over 1,500 SKUs), operating manuals and "How to Guides" to rich media and custom learning tools.
more: New Panasonic Website by Renegade
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Renegade > Advertising Design Companies
November 13, 2007 | Viewed 20,650 time(s)
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