Stardust Animates Zune for Times Square's GeoffreyTron Video BillboardBicoastal U.S. creative production company Stardust Studios recently produced a dynamic :15 video installation piece for a Zune account creative team from newly established shop, T.A.G., San Francisco, which included group creative directors Scott Duchon and Geoff Edwards, art director Rey Andrade, copywriter Joe Rose, director of broadcast production Jan O'Malley and agency producer Lee Anne Weldon.
The finished piece entitled "Zune Tron" ran on the famous 20-foot LED "Geoffreytron" video billboard located above Toys"R"Us in New York City's Times Square throughout the recent holiday season, and Stardust's artwork created for the project has also been used in the agency's campaign print and online banner ads.
Stardust's project team consisted of creative director Jake Banks, art director Jonathan Wu, producer Lisa Pierce, designer/2D animator Bill Bak, designer Emie Lee, 3D animators James Anderson and Brian Broussard, and 3D modeler Chris Eckardt.
"The agency let us know they were interested in producing a video piece for the Zune player on the 'Geoffreytron,'" Wu explained.
"The brief essentially called for us to express all the things the Zune artistically.
In our approach, we came up with 20 different styles using abstract ways of representing the Zune player's capabilities using sound waves and other designs.
The creatives asked us to mix and match a few of the boards, representing different artists' work."
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