Viewpoint Creative Brings HBO's Year-End Image Spot to LifeA centerpiece to HBO's on-air branding is their annual year-end spot.
Once again, the network has turned to award-winning creative agency Viewpoint Creative to create and execute this crucial two-minute piece celebrating where the channel has been and where it is going.
"These spots are an exciting challenge for us.
They get a lot of scrutiny and they need to hit just the right tone -- tugging heart strings as we reflect on 2007 and building excitement as we talk about 2008," Michael Middeleer, Viewpoint's Executive Creative Director said.
"It's gratifying to work with the folks at HBO who really appreciate it when you come up with a fun, fresh idea, and then nail the execution."
For this assignment Viewpoint developed an imaginative visual design that highlights characters from HBO shows then transforms them into a magical swirl of random typography that moves gently across the screen.
The type, as if caught by a breeze, falls together to form the on-screen copy.
The spontaneous effect, coupled with the evocative song "Best Year" by singer/songwriter Graham Coulton, perfectly honors the creative achievements of 2007, such as The Sopranos, Rome, Curb Your Enthusiasm and Big Love, and looks to a promising 2008 with new seasons of Entourage, The Wire, Flight of the Conchords and the dramatic new mini-series, John Adams.
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