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Microsoft Mouse AwardsMicrosoft Digital Advertising Solutions today announces the launch of the MOUSE Awards, its fourth annual European digital creative competition.
Rebranded for 2008, the MOUSE Awards are designed to champion creativity and celebrate innovation in digital marketing.
Creative and media agencies from across Europe are invited to submit their most innovative and imaginative campaign work from the past 12 months in a bid to win industry recognition for their talents.
Microsoft Digital Advertising Solutions has worked with leading London-based agency, Johnson Banks, to develop the exciting new "MOUSE" identity.
Since launch in 2004, the annual awards have grown in popularity and credibility, with entries growing 28% year on year.
The Chairman of judges is award winning Creative Director, Flo Heiss from Dare.
He commented on the MOUSE Awards: "To guarantee the continued growth and evolution of our industry, we need to demonstrate to advertisers exactly what the digital medium can allow them to achieve with the right brief and budget.
Key to this, is being able to share examples of best practice which is why competitions like the MOUSE Awards are so important - they allow creatives to reaffirm the industry benchmarks against which their ideas are being measured and provide them with credible demonstrations that they can play back to their clients."
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February 2, 2008 | Viewed 20,399 time(s)
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