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Buck Helps Saatchi & Saatchi, Toyota Create a Corolla in ControlBuck, the bi-coastal design-driven creative company specializing in animation, visual effects and live action, recently completed an ambitious campaign for the fully-loaded latest edition of the world's best-selling car.
Working closely with ad agency Saatchi & Saatchi LA and Toyota, Buck designed and directed a whimsical campaign using a unique combination of a real-life miniature set and CG elements.
Airing in regional markets all over the U.S., the campaign offers multiple customized spots, each highlighting different features of the new car.
"Saatchi had the idea of the car absorbing these features with an irresistible attractive force emanating from its sunroof," said Ryan Honey, Creative Director, Buck/LA.
"It was up to us to figure how that would look.
Our main concern, as always, was telling a good story.
After a great deal of deliberation, we came up with the idea of creating a real-life miniature model of a city, and then tracking CG elements into it.
Everybody involved became positively giddy at the prospect.
There's something inherently charming and fun about working with miniature, and this combination of techniques was perfect for the Corolla brand."
The new Corolla has available features typically found in luxury cars: satellite radio, leather trimmed seats, an MP3 jack, Bluetooth capability, traffic control and navigation, and more.
more: Buck Helps Saatchi & Saatchi, Toyota Create a Corolla in Control
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Buck > Broadcast Design Companies
February 20, 2008 | Viewed 37,206 time(s)
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