Click 3X Forges All Original Spot for Ford Trucks

New York-based Click 3X recently shot, designed, and provided the VFX for a :30 spot for Ford F150 Trucks out of TeamDetroit-JWT.

The spot features liquid chrome oozing through a cobblestone street, collecting then reshaping to form the chrome wheels, running boards, grille, and bumpers of the new XLT F150.

With a longstanding relationship with both the client and agency, Click 3X was approached to produce the full creative solution, working on the entire process from original concept and design to live action, post and finishing.

The breadth of this project highlights Click 3X's position as a full-service creative solutions partner, with the capability to work with a client on every aspect of production, from concept to completion.

"Initially, our creative vision was to use a combination of effects, 2D images, and live action to take the truck straight from the board designs to the screen-knowing exactly what we could do in the studio with the effects certainly helped in the development of the creative concept," said Director Peter Corbett.

"The process for this spot was actually pretty intricate and innovative, as we shot in 35mm film as well as special hi-res stills for 32-bit HDRI, created back plates and did pre-vis for all the motion, built a 3D background with hi-res stills to work with both the live-action and CG, and output everything into HD."