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Australian Studio Resin Releases Spec Audi SpotAustralian studio Resin launched it's spec spot for the Audi TT.
The commercial was conceived, directed and produced in-house by the Resin team largely as a capability statement.
The spot entitled "Poetry" tracks four of the TT vehicles racing through a roller coaster inspired environment.
The initial concept placed the vehicles racing through a series of tubes that eventually converged to form the four Audi rings.
"Whilst the environment is fictional, we wanted to ensure that the vehicle dynamics behaved realistically when cornering and braking.
We spent time developing a system for overcoming this, essentially building a skeleton for the cars and rigged it in similar way to a 3D character.
This allowed us to animate the car more closely with the real world dynamics of a vehicle."
This was supported with freeform camera movement used to convey the energy and frenetic speed of the vehicles, contrasted with choreographed movements providing a balance of grace and raw energy.
With a diverse portfolio of live action, animated and visual effects projects Resin has worked on numerous high-end commercials and several feature films.
more: www.resin.com.au/feat_audi.shtml... (201)
design directory:
Resin > Broadcast Design Studios
March 6, 2008 | Viewed 27,760 time(s)
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