Flickerlab Animates Campaign for St. Mary Medical CenterFlickerLab, the New York-based development, design and animation studio has created "Imagine (Heart)," a :30 animated spot developed through BeaconFey, LLC that promotes a variety of heart procedures available at St. Mary Medical Center.
The commercial began airing February 17th in lower and central Bucks County, PA.
"We chose a simple hand painted illustrated animation style that is pleasing to the eye and allowed us to hit our three goals," explained Harold Moss, Founder/Creative Director of FlickerLab.
"We needed to differentiate the St. Mary Medical Center campaign from other hospital or medical advertising, most of which tends to be dry and usually relies on pictures of doctors in hospitals.
We had to add value to the spots by communicating real information about complex procedures.
And, thirdly, we had to make the campaign emotionally approachable and avoid all the negatives that surgery can conjure."
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