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Smoke & Mirrors New York Collaborates for MercedesIn this collaborative effort for the Mercedes Benz brand, Merkley+Partners, director Adam Berg of Smuggler, and the VFX team at Smoke & Mirrors New York create an enigmatic campaign for the 2008 C and E-Class models.
The two :30 spots reflect upon the storied history of the Mercedes Benz production line, and the generations of engineering prowess that have led to the quality and excellence that are synonymous with Mercedes and its luxury fleet of vehicles.
"When the agency contacted us we were immediately hooked by the boards," commented SMNY's Senior Flame Artist Daniel J. Kelly.
"They sparked an originality that continued to echo the elegant approach of previous Mercedes campaigns while still providing a challenging aesthetic for us to get our heads around."
SMNY worked closely on an extensive round of R&D with the director to establish a workable aesthetic that would carry across both spots.
The direction was to create a believable photographic effect that echoed the style of time lapse photography, and offer a flashback, while remaining in context of present time.
The characters were to appear "ghosted" and leave trails as if a moment in time had been captured.
SMNY established a two stage shooting process for the generation of elements in preparation for the compositing of the "ghosted" effect.
The first was that the "ghosted" characters had their camera angles matched to the live action plate and performed their directed moves.
more: Smoke & Mirrors New York Collaborates for Mercedes
design directory:
Smoke & Mirrors > Broadcast Design Studios
11/4/2008 | Viewed 19,644 time(s)
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