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Guerilla PR Helps Wacom's Bamboo Tablet Capture Facebook Users' AttentionGuerilla PR, Inc. won top honors from marketing association ad:tech for the online agency's innovative social media campaign using the Graffiti Wall application on Facebook to highlight the creativity possible with Wacom's new pen tablet called Bamboo.
An innovative pen input device, Bamboo takes the place of a computer mouse to enable individuals to draw, sketch, paint, and photo retouch in a digital environment, all with the intuitive and natural feel of pen on paper.
Guerilla PR collaboratively designed and produced a social media campaign on Facebook comprised of three contests run in partnership with Graffiti (currently one the top ten 3rd party applications on Facebook today), resulting in more than 10,000 user-generated drawings across three contests.
The contests further elicited more than 1.5 million votes, making them some of the most popular contests on Facebook.
"To successfully build affinity for Bamboo with a younger audience of drawing enthusiasts, Guerilla PR sought to foster authentic relationships with individuals as opposed to marketing at them," offered Michael Leifer, CEO and Cultural Anthropologist, who added, "The long-term strategy is to establish an engaged, scalable and evolving community."
To accomplish this, Guerilla PR built a non-commercial Facebook Page to engage individuals on a peer-to-peer level, and conducted outreach on behalf of Wacom, directly connecting with art enthusiasts, hobbyists and other recreational creatives.
more: Guerilla PR Helps Wacom's Bamboo Tablet Capture Facebook Users' Attention
April 21, 2008 | Viewed 23,715 time(s)
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