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Mekanism Creates Integrated Experience for Tostitos NOLAF CampaignMekanism continues their run of high-quality, hilarious integrated solutions with their latest project for Tostitos.
The fully-interactive campaign housed at NOLAF.ORG incorporates a significant amount of live action into an integrated media campaign for viral syndication, as well as woven into the story-based interactive microsite.
The full-screen video site showcases the fictional organization NOLAF's (National Organization for Legislation Against Fun) crusade against Tostitos.
The shorts include Q&A sessions with seven hopeful NOLAF members, meetings, and demonstrations that reveal how and why to fight fun, while subtlety alluding to the fight against one of their chief antagonists, the pleasure involved with eating Tostitos.
In addition to handling all the live action and web production, Mekanism worked closely with Element 79 to develop the initial concept and content syndication strategy.
All the live action was shot by Mekanism's award-winning director Tommy Means, whose credits include Microsoft's Clearification, a recent integrated Axe campaign starring David Spade, and an upcoming integrated series for Toyota.
more: Mekanism Creates Integrated Experience for Tostitos NOLAF Campaign
design directory:
Mekanism > Broadcast Design Studios
April 24, 2008 | Viewed 22,104 time(s)
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