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Motion504 Creates Magical CG In-store Spot for TargetBroadcast design & animation studio motion504 has been commissioned to create another CG in-store spot for client Target, this time to tout the retailer's "Bookmarked" program, which selects books for readers.
"Club Picks" is the first of three spots to break in Target stores nationwide.
The spot opens on a dreamy fantasy landscape where a red tree sparkles in the sun.
A splendid red bird takes flight out of the tree soaring into the sky and flying towards the camera before transforming into a book.
A pair of hands catches the book, titled "Club Picks," and flips through the pages, which introduces the recommended tome for your next book club gathering.
motion504 was given some direction for the mood of the spot through words provided by Target, such as playful, simple, engaging, illusion and hand-drawn.
more: Motion504 Creates Magical CG In-store Spot for Target
design directory:
Motion504 > Broadcast Design Companies
May 28, 2008 | Viewed 18,203 time(s)
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