Double Twenty Unlocks the Secret Device for Hellboy II

Double Twenty recently wrapped an alternate reality game (ARG) for fans of the upcoming Hellboy II - The Golden Army film directed by Guillermo Del Toro.

The transmedia property submerses players around the globe into a world of conspiracy and mystical adventure, using online interactivity, live action, live events, and print, all fused together in a non-linear mystery story.

Double Twenty's Matt Wolf, a gaming industry veteran, was approached by Universal Pictures to create and produce the entire concept, storyline, game environment, and original content for the property.

The previous ARG created by Wolf won a Primetime Creative Arts Emmy in 2007 for Outstanding Interactive for the property surrounding ABC Family's Fallen mini-series.

The ARG, called The Secret Device, launched in April, serving as a highly-interactive gaming experience and promotional tool to generate additional interest in the Hellboy II film property, which will be released in July.