Behavior Launches New Design for Red Roller's Easy-to-Use Web-Based Shipping Service

As small- to mid-size businesses struggle to improve their bottom lines,web-based shipping service Red Roller turned to Behavior Design to redesign their revolutionary new comparative shipping product, making it easier than ever to use.

Red Roller allows their customers and subscribers to choose the best shipping options from many leading carriers, including Fed Ex, DHL, USPS, and Overnite Express, all from the same one-stop web site.

For Red Roller's new website, Behavior designed a real-time interface that opens a direct line of communication between the shipper and carrier.

This innovative web-based service permits carriers to price a package at their best rate while giving the cost-conscious shipper an option to choose the best rate and delivery service from several competing carriers.

Red Roller asked Behavior to help transition their users to their new subscription-based business model by providing a clean, easy to use website that allows the customer to consolidate their shipping carrier accounts, empowering them to make smart decisions when shipping packages.

To convert visitors into customers, Behavior worked with Red Roller to streamline the account creation process.

A dynamic, tiered pricing scheme was used to best fit customer needs should their shipping needs suddenly change.