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Superfad Enjoys Mental Overload with New Channel 5 CommercialSuperfad's London office recently produced a new branding project for Channel 5, which unites live action and CG in a playful and cheeky spot that showcases the notion and effect of "indulgent TV."
The script, written and directed by Superfad London EP/CD Georgia Cooke, centers on three Channel Five TV addicts who - with the launch of the Demand Five download service - binge all night on their favorite shows and blitz-out in entertainment overload the next day on the boss' dollar.
The viewing audience journeys from a shot of the near-unconscious characters to a live action spiraling zoom into their stylized, animated brains, brimming with a personalized selection of over-consumption.
more: Superfad Enjoys Mental Overload with New Channel 5 Commercial
design directory:
Superfad > Broadcast Design Companies
August 10, 2008 | Viewed 16,544 time(s)
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