Behavior Develops Kirchner's Exhibition Web Site and Sketchbook Kiosk for the MoMA

Behavior Design once again reunites with The Museum of Modern Art (MoMA),New York, to create the online companion piece and interactive touch screen kiosks for their latest exhibition, Kirchner and the Berlin Street.

The show brings together German expressionist painter Ernst Ludwig Kirchner's renowned Street Scenes series with 60 related prints and drawings.

The Kirchner project is the third major initiative Behavior Design has undertaken for MoMA, contributing the interactive components for both, Georges Seurat: The Drawings and Beyond the Visible, and The Art of Odilon Redon.

This latest collaboration addresses the growing contribution of digital media to viewing and experiencing art.

Behavior used the Kirchner project to expand their ongoing initiatives to innovatively integrate technology with art and worked closely with the MoMA team to develop inspired concepts and solutions.

Originally schooled in architecture, Kirchner rebelled and evolved his painting style through erratic and energetic compositions.

These contradictions carry into the site's design themes.

From the playful typographic scale and color relationships, to the juxtaposition and comparisons of form and details, the site reaches in and taps into the idiosyncracies of Kirchner himself, bringing his expressions to life.

Behavior sets the thematic tone by contextually super-imposing one of Kirchner's masterful color paintings over a faded image of a busy Berlin street corner.