Planet Creates Casual Male's BoldXL Website

Planet Propaganda has created a new brand, BoldXL, for Casual Male Retail Group.

The result of their creative efforts presents the style-conscious younger, larger man with e-commerce apparel and footwear options, as well as a social and informational space that speaks to the audience's unique interests and attitudes.

"BoldXL isn't just about product mix, but also personality.

It's a place for big, young guys to kick around, have fun, and share their thoughts," says John Besmer, principal and creative director with Planet Propaganda.

"With millions of people spending significant amounts of their time online everyday, it makes perfect sense for us to provide the big and tall niche with an open forum to share stories and interact with their peers in a way that was previously unavailable to them," stated David Levin, president and CEO of Casual Male Retail Group.

"Currently, a growing number of our customers fall into the 18 - 24 age bracket and with the launch of BoldXL, we have another medium to reach this younger demographic, further expanding our customer base."