Troika Design Group Elevates the Drama for TNTTroika Design Group, a strategic branding and design agency for companies in media and entertainment, has ushered in a bold new graphic design for top-rated cable network TNT.
The launch of the Troika redesign coincided with the premiere of TNT's new series "Leverage" and introduced a rich multi-dimensional world of light and color.
The new look pairs with TNT's plan to air more original programming than ever in 2009.
By 2010, TNT plans to shift to a largely original primetime schedule.
Troika was tasked with creating a fresh and exciting design that builds upon TNT's highly successful "We Know Drama" branding and showcases the network's top-quality original programming.
TNT's dramatic focus allowed Troika to create a rich, expressive and dynamic look that capitalizes on the emotion within TNT's shows and sets the network apart from the crowd.
The new design repurposes the familiar circle in TNT's logo as a "Dramatic Light," encircling such TNT personalities as Kyra Sedgwick from "The Closer," Holly Hunter from "Saving Grace" and Timothy Hutton from "Leverage." This energetic light leads to promo information and ultimately creates a new, dynamic TNT logo.
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