Andy Hall of Elastic and a52 Directs Theatrical Opening for 10th Newport Beach Film Festival

Full-service design company Elastic detailed the work of Andy Hall, 3D and visual effects supervisor at VFX boutique a52, for the 2009 Newport Beach Film Festival.

Working through Elastic and in collaboration with advertising agency RPA's creative director Scott McDonald and SVP / executive producer Gary Paticoff, Hall directed the festival's official :30 opening, which introduced all fare screened at the 8-day event that kicked off last week.

The fully computer-animated opening was designed by Hall to look and feel like one of the epic stop-motion masterpieces of Terry Gilliam or Tim Burton.

The content artfully presents a take-off of the strangely similar aesthetic of studio titles - like Hollywood with a dramatic twist - that welcomes viewers to Newport Beach and their 10th annual celebration of film with wit and charm.

"Andy Hall is a mix of pure enthusiasm and sheer talent," began Scott McDonald, creative director at RPA.

"Our client understood and supported what we were trying to do and believed in the artistry of the project.

Elastic, Andy and a52 contributed such a sharp point of view - the very first ingredient was world class - we just kept throwing gasoline on that fire.

I got to see this piece play on the biggest movie screen this side of the Mississippi and, let me tell you, it dropped some jaws."