U2 and BlackBerry Come Together with Help from Union's Adam Jenkins

As U2's new tour gets underway, there's a lot of excitement in the air about their new album, "No Line on the Horizon," and their revolutionary new stage design.

Both are on display in "Light," a new "event" spot touting the band's partnership with BlackBerry.

In the ad, we see the band performing a cut from the new LP, as tiny specks of light reflect off their instruments (and Bono's shades, of course).

The specks multiply, and become more prominent, culminating in a visual crescendo.

Bono is enveloped in brightness, as he sings of "sparks of light." The camera pulls back over a sea of screaming fans, and we see the entire band onstage.

Directed by longtime U2 collaborator Alex Courtes and created via Leo Burnett Chicago, the spot was cut by Adam Jenkins of bicoastal Union, who was handed the challenge of bringing two distinct brands together in the perfect edit.

"This project is the coming together of a lot of different elements," Jenkins explains.

"We had the band, crowd and stage shot on green screen in Dublin, and everything else (including the 3D model of U2's concert backdrop) was added in post.

It helped that Alex knew exactly what he wanted this to look like.

The finished product very closely resembles his storyboards."